Digital Product Owner

About the role

The Digital Product Owner is responsible for the successful implementation of Blue Cross and Blue Shield of Alabama’s (BCBSAL) digital strategy across all digital platforms, while driving the delivery of continuous enhancements to the digital self-service experience for the web and mobile apps. This role prioritizes and manages the product backlog for IT partners and ensures the achievement of BCBSAL’s strategic brand and business objectives by providing digital expertise and guidance to Subject Matter Experts (SMEs). The Digital Product Owner monitors digital product performance and operational efficiency, promotes integration of cross-functional teams, and ensures seamless delivery of all digital execution.

Responsibilities

• Drive the delivery of continuous enhancements to the digital self-service experience for web and mobile apps.
• Prioritize and manage the product backlog for IT partners.
• Provide digital expertise and guidance to Subject Matter Experts (SMEs) to achieve strategic brand and business objectives.
• Monitor digital product performance and operational efficiency to ensure a streamlined end-to-end user experience.
• Promote integration of cross-functional teams to ensure seamless delivery of digital execution.
• Develop and execute strategies with multiple stakeholders while adhering to budgetary constraints.
• Manage relationships with external agency partners, content marketing vendors, and other agencies/vendors.
• Participate in the development of strategy, execution, and results measurement for assigned projects.
• Apply User Experience (UX)/User Interface (UI) design best practices, including mobile-first and responsive design principles.

Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience as a contributing team member on a diverse team successfully meeting corporate goals and objectives.
• Experience creating and executing strategies across multiple mediums within budgetary constraints.
• Broad knowledge of brand guidelines, sales distribution channels (e.g., field call centers, websites), strategic and operational planning, project implementation, performance monitoring, and budgeting.

Skills

• Strong organizational and work planning skills.
• Excellent interpersonal and communication (written and oral) skills.
• Ability to build productive team relationships, negotiate, and lead cross-functional teams.
• Proven ability to achieve results, meet goals, and make decisions in a fast-paced, deadline-oriented environment.
• Experience comprehending and simplifying complex ideas both orally and in writing.
• Strategic thinking, problem-solving, and analytical skills.
• Ability to manage multiple priorities and execute solutions.
• Experience working with all levels of management and across divisional lines.

Preferred Experience

• Knowledge and hands-on experience with a Content Management System (CMS) or HTML/CSS.
• Experience collaborating in a Scrum/Agile environment.
• Experience using UX/UI design best practices to design solutions, with a deep understanding of mobile-first and responsive design.