Digital Product Owner

About the role

The Digital Product Owner is responsible for defining, prioritizing, and delivering mobile app experiences that improve engagement, retention, productivity, and business growth for Brand Partners and Customers. This role connects business strategy, customer needs, stakeholder alignment, and technology delivery.

Responsibilities

• Define and maintain the product vision for the mobile app, translating company priorities into roadmap themes and measurable outcomes.
• Evaluate product opportunities based on customer value, business impact, development effort, and strategic alignment, balancing near-term delivery needs with long-term direction.
• Act as a primary advocate for the mobile app users, including Brand Partners, Customers, field leaders, and internal teams.
• Gather feedback through customer conversations, stakeholder interviews, support trends, surveys, and analytics.
• Build trusted relationships with Sales, Marketing, Customer Experience, Compliance, Operations, Analytics, Design, and Engineering, and represent customer needs when priorities and trade-offs are discussed.
• Own and maintain the mobile app product roadmap and prioritized backlog.
• Break roadmap priorities into clear epics, user stories, acceptance criteria, and release-ready work.
• Lead backlog refinement, sprint planning support, and scope trade-off discussions, keeping work aligned with team capacity and business urgency.
• Partner closely with engineering, design, quality assurance, analytics, and business stakeholders throughout delivery.
• Clarify requirements, remove ambiguity, and make timely decisions during development cycles.
• Ensure delivered features meet business intent, customer expectations, and quality standards.
• Own the beta program, including tester recruitment, cohort selection, onboarding, and communication cadence.
• Define beta entry and exit criteria, test scenarios, and feedback channels, and lead triage of findings with engineering, design, and quality assurance.
• Manage release readiness across app store submissions, staged rollouts, feature flags, and rollback plans.
• Career Development and Mentorship – Provide mentorship and career development opportunities to team members.

Requirements

• 2-3 years of experience in digital products, product management or a related field.
• Intermediate product owner with genuine passion, an ownership mentality, and technical prowess can also succeed in this role.
• Direct mobile app product experience is preferred.

Qualifications

• Bachelor's degree in Computer Science, Product Management, or a related field.
• Experience with Agile methodologies and Scrum.
• Strong understanding of mobile app development lifecycle, including UX/UI design, API integration, and testing.
• Excellent communication and interpersonal skills, with the ability to effectively communicate with cross-functional teams.
• Ability to manage multiple projects simultaneously and prioritize tasks based on business needs.
• Experience with data analysis and reporting tools.
• Knowledge of analytics platforms such as Google Analytics, Mixpanel, or similar.
• Experience with project management tools like Jira, Trello, or Asana.
• Passion for health and wellness industry.

Skills

• Product Ownership
• Customer and Business Acumen
• Technical Understanding
• Roadmap Planning
• Backlog Management
• User Story Creation
• Acceptance Criteria
• Sprint Planning Support
• Beta and Release Management
• Customer Discovery
• Stakeholder Management
• Journey Mapping
• Business Case Thinking
• Prioritization Judgment
• Change Management
• Mobile App Delivery
• APIs and Integrations
• Event-Driven Systems
• Data-Driven Product Management
• Innovation and Digital Transformation

Benefits

• Health Benefits - Including Medical, Dental, and Vision insurance, as well as HSA contributions.
• Flexible Paid Time Off – Take the time you need, plus 11 company holidays!
• 401(k) - We match 100% up to 3% of your contribution, and then another 50% up to 5% of your contribution. We guarantee Safe Harbor immediate vesting.
• Mental Health Benefits - All employees have access to our Employee Assistance Program (EAP), giving you free mental health resources and helpful tools.
• Supplemental Benefits - Including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage.
• Legal Services – Consult with attorneys for free if the need ever arises, and receive resources for creating legal documents, filing taxes, etc.
• Effective Products – Gain access to our full range of health & wellness products.

Pay

Competitive salary commensurate with experience.

Schedule

Full-time position.

Company Culture

We are a dynamic company with offices around the globe. Our international presence enables our corporate staff to engage with diverse cultures as we collaborate and thrive as one high-performing, energetic team. We foster a collaborative culture where hard work is balanced with fun, and every team member's contributions are valued.