Digital Product Marketing Manager

Campaign Strategy and Development

• Oversee the production of effective integrated marketing campaigns
• Oversee SEO and SEM strategy for assigned verticals
• Manage the strategy of social media content creation
• Create and regularly measure and report on marketing metrics
• Recommend and edit necessary collateral to support product offerings

Marketing Strategy

• Define the annual product marketing strategy
• Serve as the embedded product marketing specialist for assigned verticals
• Define and refine product differentiators and market positioning

Market Research

• Perform comprehensive, detailed market research on target market(s), including competitive analysis
• Define buyer personas, target markets, and analyze how buyers consume media and make decisions
• Recommend product pricing
• Report on industry trends and recommend actions to position UWorld ahead of competition

Qualifications

• Minimum Education Required: Bachelor's degree in marketing, business, communications, or a related field required; master's degree preferred
• Minimum Required Experience: 7 years of experience in a similar role leading digital marketing strategy
• Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
• Experience with SEO and SEM best practices; strong experience with social media marketing and content creation preferred
• Experience with SEO analytics programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred

Requirements

• Required Knowledge, Skills, and Abilities:
• Demonstrable digital marketing experience, especially email, SEO, and SEM
• Exceptional market research and reporting skills
• Superior organizational and self-motivation skills
• Familiarity with marketing automation tools and platforms
• Excellent written, verbal, and interpersonal skills
• Ability to prioritize projects effectively while managing competing objectives
• Experience reporting to clients or executive teams

Benefits

• Competitive Pay - based on experience
• Paid Time Off - because work-life balance matters
• Benefits Package - including medical, vision, dental, life, and disability insurance
• 401(k) with 5% Employer Matching - start planning for your future!
• On-Site and Virtual Group Fitness Classes - stay active and energized
• Supportive Work Environment - we foster a culture of growth, diversity, and inclusion