Digital Product Manager- Onsite OKC, OK

About the role

We are seeking a local candidate for this role! This position offers a flexible, hybrid schedule with availability to work from home on Monday and Friday.

Responsibilities

• Own the roadmap for the sites and apps, grounded in customer research, data, and business goals.
• Run discovery — customer surveys & feedback, usability testing, and funnel and behavioral analysis — to identify the highest-impact opportunities.
• Write clear requirements, user stories, and acceptance criteria, and define what success looks like for each initiative.
• Partner with engineering and design to plan, prioritize, and ship features through an agile process; own the backlog and sprint priorities.
• Balance new feature work against performance, quality, and technical health.
• Cook up launches with marketing, merchandising, and operations.
• Own conversion-rate optimization for your area; design, run, and report A/B and multivariate tests and act on the results.
• Continuously optimize the funnel, checkout, and key journeys to grow conversion, average order value, and retention.
• Define and track product KPIs and build a data-informed view of how your product performs.
• Use analytics and AI tools to accelerate research, requirements, and analysis and to surface opportunities.

Qualifications

• Educational background: Bachelor’s degree or equivalent experience required. Degrees preferred in Business / Business Administration, Marketing, Information Systems / MIS, Computer Science / Software Engineering, UX / Human-Computer Interaction, Data Science / Statistics / Analytics, Economics, Communications.
• Experience: 3+ years of product management experience, preferably for an ecommerce website or mobile app (or a comparable digital product).
• Track record: A track record of shipping features that moved real metrics — conversion, engagement, or revenue.
• User empathy: Strong product sense and user empathy; able to translate needs into clear requirements.
• Data fluency: Comfortable with data — analytics, funnels, and experimentation — and turning it into decisions.
• Agile team experience: Experience working in an agile team alongside design and engineering.
• Communication & Prioritization: Excellent communication and prioritization skills.
• AI eagerness: Fluency with AI tools and eagerness to build AI-enabled workflows.
• Technical Skills: Product management and agile workflow tools (Jira, Trello, Asana, TFS), Web and product analytics (Google Analytics 4, Amplitude, or Heap), A/B testing and experimentation platforms (Optimizely, VWO, or similar), Discovery and design collaboration tools (Figma), AI and LLM tools for research, requirements, and analysis, SQL or comfort querying data (a plus), Advanced data management in Microsoft Excel required.
• Preferred Skills: Experience with ecommerce, DTC, marketplace, or fintech products, Depth in conversion-rate optimization and experimentation, Mobile app product management experience (iOS/Android), Basic understanding of design and front-end development, Familiarity with precious metals, commodities, or alternative assets.

Benefits

At B.I.G., our employees have access to extraordinary benefits including:

• Medical, Dental, and Vision
• Short Term Disability & Long-Term Disability
• Life Insurance
• 401K (Company matches!)
• Free Lunch every day
• Tuition Reimbursement
• College Debt Repayment
• 9 Paid Holidays
• Paid Time Off with Sell Back Option
• Paid Day off for your Birthday
• Paid Volunteer Opportunities
• Lunch and Learns
• Free Downtown Parking