Digital Producer, News

Essential Duties & Responsibilities

• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation.
• Monitor all forms of media (print, TV, digital, blogs and social) and be the quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic.
• Flexibility to perform duties.
• Excellent at writing headlines that grow audience and engagement.
• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making.
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience.
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast.
• Promote and distribute news content on social media.

Requirements & Skills

• 2 years of experience in digital content and journalism
• Clever headline writer that gets readers to click
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision maker
• Capable of researching, interviewing and writing original news articles
• Knowledge of SEO best practices and AP Style
• Enjoys working in teams with excellent interpersonal skills
• Ease with/ability to learn new technology independently and quickly
• Strong communicator
• Schedule flexibility (nights, weekends)
• Regularly meets measurements of success
• Bachelor’s Degree or equivalent experience
• Strong understanding of Google Analytics; Chartbeat experience a plus
• Proficiency in MS Office; HTML, CSS and Photoshop experience a plus