Digital PR Specialist

About the role

We're looking for a Digital PR Specialist who understands that off-page strategy in 2026 is about much more than link building. Channels that influence how brands get discovered are shifting: LLMs are citing sources, Reddit threads are ranking on page one, and brand mentions carry weight even without a hyperlink. This role sits within our Off-Page/Digital PR function, one of three client-facing channel teams at the agency (alongside On-Page/Organic Growth and emerging Paid Media).

Responsibilities

• Build and manage link acquisition campaigns.
• Plan, execute, and iterate on link-building campaigns across your portfolio of accounts.
• Identify and pursue unlinked brand mentions, product citations, and earned media opportunities.
• Distribute original research and data-driven content.
• Develop and execute Reddit engagement strategies.
• Collaborate across channel teams.
• Report on performance and iterate.

Requirements

The position is remote, but candidates must be based +/- 3 hours of Eastern Time.

Qualifications

• Think in terms of earned attention, not just links.
• Understand the importance of authority built through a mix of backlinks, brand mentions, media coverage, community credibility, and citations in AI-generated responses.
• Be a strong communicator and relationship builder.
• Have a curiosity about how AI is changing search.
• Be comfortable using AI tools in your day-to-day work and know how to get the most out of them.
• Be resourceful and self-directed.
• Be interested in the bigger picture and how your work connects to the client's growth goals.

Skills

• Strong communication and relationship building skills.
• Ability to craft personalized pitches that lead with value.
• Experience with AI tools and the ability to automate prospecting, drafting outreach, or analyzing opportunities.
• Understanding of SEO and how it intersects with AI-generated search results.
• Ability to map relevant subreddits and develop engagement playbooks.
• Proficiency in data analysis and reporting.

Benefits

• Competitive pay
• Opportunity for quarterly profit share after one year of employment
• Medical, dental, and vision insurance for US-based employees
• 401k with employer match
• Unlimited PTO
• Learning and development budget
• Monthly networking stipend
• Option to travel with us to annual team retreats and workshops

Pay

Competitive pay

Schedule

Remote