Digital PR Specialist

About the role

NP Digital (NPD) is a global award-winning performance marketing agency. This role is a pipeline position tied to anticipated business growth.

Responsibilities

• Execute digital PR and Reddit strategies tailored to client goals
• Maintain and monitor industry trends, competitor activity, and real-time conversations (including on Reddit)
• Support digital marketing client onboarding, campaign setup, and research
• Conduct outreach to media, bloggers, influencers, and community moderators to earn mentions, backlinks, and high-quality coverage
• Support Reddit strategy and tactics with research, identifying subreddits/threads for clients’ branded profiles to join, engage, and comment
• Create high-quality visuals and video content when needed
• Build and maintain relationships with online communities, influencers, partners, and brand advocates to boost brand loyalty
• Track and analyze campaign performance using platform analytics and third-party tools such as SEMrush, Writesonic, Sprout Social, Meltwater, and Rival IQ
• Optimize strategies based on performance data to improve ROI, visibility, and campaign effectiveness
• Stay up to date with digital PR, SEO, GEO, and social media trends, and changes
• Work cross-functionally with SEO, paid media, and content teams on integrated, search everywhere campaigns
• Suggest creative ideas for new campaigns, trends, and engagement opportunities

Requirements

• Bachelor's degree in communications, marketing or a related field
• 1-2+ years working experience in media relations and social media in-house or at an agency
• Proven experience creating social media content
• Successful experience pitching media and earning coverage
• Exhibit understanding of digital marketing, online business, and their trends and changes
• Strong written and verbal communication skills
• Organized with strong time-management skills
• Proficient in Microsoft Word, Excel, and PowerPoint
• Able to work well with others in both team and independent environments
• Solid critical thinking skills

Qualifications

• Experience in digital PR and social media
• Understanding of digital marketing and online business trends
• Strong communication and interpersonal skills
• Ability to work independently and as part of a team
• Time management and organizational skills
• Proficiency in Microsoft Office Suite

Skills

• Excellent writing and communication skills
• Strong networking and relationship-building abilities
• Ability to manage multiple projects simultaneously
• Knowledge of digital PR, SEO, GEO, and social media
• Ability to analyze data and optimize strategies

Benefits

• National Anthem Blue Cross medical plans
• Flexible paid time off
• Health Savings Accounts with employer contribution
• Dependent Care FSA
• Vision and dental coverage
• Short-term disability and life insurance
• Critical illness and supplemental life insurance
• Premium subscription to the Calm app
• Voluntary pet insurance
• Voluntary accident, hospital indemnity, and supplemental life insurance
• New hire technology stipend
• Employer-sponsored 401(k) retirement plan with Roth option

Pay

Base Salary: USD $58,000.00 to $65,000.00; depending on experience and skills

Schedule

Remote - US