Digital PR Manager (Evergreen)

About the role

This is not your traditional PR role. We are looking for a link-building expert who understands that in the digital age, media mentions are the ultimate ranking signal. You will be the bridge between traditional public relations and technical SEO, responsible for crafting compelling narratives that earn high-authority backlinks and drive measurable organic growth.

Responsibilities

• Earn High-Value Links: Develop and execute strategic outreach campaigns designed to secure authoritative editorial mentions and backlinks for a diverse portfolio of clients.
• Build Reporter Relationships: Prospect, vet, and cultivate meaningful relationships with journalists, editors, and bloggers across various industries.
• Craft Compelling Pitches: Write customized, newsworthy email pitches that cut through the noise and resonate with specific reporters and publications.
• Develop Story Angles: Collaborate with internal teams to formulate data-driven story ideas, article topics, and creative content that publications want to feature.
• Manage the Full Cycle: From initial research and prospect list building to securing the placement and reporting on KPIs, you will own the process.
• Communicate with Impact: Provide timely updates to clients and internal stakeholders, and clearly communicate the value of earned media in the context of overall SEO goals.

Requirements

• Link Building Expertise: 3-4 years of proven experience in PR or SEO link building, with a portfolio of earned placements.
• Outreach Mastery: Experience using outreach platforms and tools to find and connect with the right reporters.
• Technical Familiarity: Experience with Ahrefs, SEMrush, or similar tools to evaluate link opportunities is a significant plus.
• Superior Communication: Exceptional written and verbal communication skills; you can write a pitch that gets opened and read.
• Organizational Prowess: Strong task and project management skills to juggle multiple clients and campaigns simultaneously.

Qualifications

• Seasoned Self-Starter: You are a seasoned self-starter with 3-4 years of experience at the intersection of PR and SEO.
• Obsessed with Details: You are obsessed with details, organized to a fault, and thrive on the thrill of securing a hard-to-get placement.
• Positive Attitude: You bring a positive attitude, a sense of humor, and a proactive approach to every campaign.

Benefits

• Award-Winning Culture: Named a "Best Place to Work" in San Diego (2017, 2020, 2025).
• Proven Industry Leaders: Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative) and recognized as one of the Fastest-Growing Private Companies in San Diego (2016-2020) and the Inc. 5000 (2017-2020), 2022-2025.
• Flexible Work Environment: Fully remote workforce with the option to collaborate in our sunny San Diego office.
• Career Development: Company-sponsored professional development and clear advancement potential.

Pay

Competitive Compensation

Schedule

Full-Time