Digital Marketing Manager (Communications & Nurture)
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About the role
Responsible for developing and executing digital marketing strategies to enhance brand awareness and drive engagement. Manage social media campaigns, oversee content creation, and analyze performance metrics to optimize results. Collaborate with cross-functional teams to ensure alignment with overall business objectives.
Responsibilities
- Develop and implement comprehensive digital marketing plans aligned with business goals
- Oversee social media strategy and execution, including content creation and scheduling
- Manage and optimize paid advertising campaigns on various platforms
- Collaborate with internal teams to align marketing efforts with broader business initiatives
- Monitor and report on campaign performance using analytics tools
- Stay updated on industry trends and best practices in digital marketing
Requirements
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 5 years of relevant experience in digital marketing, preferably in a managerial capacity
- Proven track record of successful campaign execution and optimization
- Strong understanding of SEO, SEM, and social media marketing principles
- Excellent communication and collaboration skills
- Experience with Google Analytics and other marketing analytics tools
Qualifications
- Proficiency in Adobe Creative Suite and Google Ads
- Ability to work independently and manage multiple projects simultaneously
- Strong organizational and time management skills
- Passion for digital marketing and a proactive approach to problem-solving
Skills
- Strategic thinking and creativity
- Attention to detail and data-driven decision-making
- Effective written and verbal communication skills
- Ability to work collaboratively in a team environment
Benefits
Impact Networking offers a competitive benefits package including health insurance, retirement savings plan, and flexible work arrangements.
Pay
Compensation is commensurate with experience and qualifications.
Schedule
Full-time position available.