Digital Platforms Coordinator [SK-22993]

About the role

This role reports directly into the Director, Digital Innovations, and is responsible for spearheading the development and execution of a best-in-class mobile app experience, the launch and localization of digital services across countries, and supporting website enhancements and roadmap across all American PPD brands. The Digital Coordinator will work with their manager, along with multiple marketing stakeholders, agencies, and global partners to help define the mobile app enhancement and content roadmap, lead development (Amplience) and localization of digital services, and support website enhancements, bugs, and website technical support (Sitecore). The successful candidate will be responsible for maintaining and supporting their manager in the planning of the evolution of the website, mobile app, and service activation across all American PPD brands.

Responsibilities

• Point person for day-to-day mobile app activities including localization, content updates, QA, and ticket management.
• Manage website enhancement roadmap and bug fixes to ensure seamless feature rollout to markets.
• Support markets in AMER, EMEA, and SAPMENA in service localization and activation.
• Manage mobile app enhancement and service localization roadmap.
• Oversee the planning and development of app/website and ensure all cross-functional deliverables are met in accordance with assigned deadlines.
• Develop insights from analytic tools and take decisive action on app, website, and services based on performance.
• Create and manage detailed project plans, identify key milestones, dependencies, and resources to manage the execution of all projects.
• Work closely with marketing to develop clear and solid digital briefs related to new app enhancement and content planning/production.
• Work with global/agency counterparts to establish best practices.

Qualifications

• Proven track record in digital project management, including large-scale projects.
• Strong marketing brief and business requirement development.
• Solid understanding of app and/or website management.
• Experience with Sitecore, Amplience, ServiceNow, and Google Analytics.
• Experience in creative development: from business requirements to wireframes (including UX) to QA testing.
• Strong presentation skills and aptitude for synthesizing complex material so that it is clear, meaningful, and actionable to a variety of stakeholders.
• Excellent teamwork skills; a facilitator and collaborator able to work in a fast-paced, demanding environment.
• Technical familiarity and experience with back-end technologies and content management systems.
• Analytical skills are a must; strong data-mining and in-depth database segmentation experience preferred.
• Ability to work closely with a diverse group of individuals of various functional disciplines.
• Big-picture thinker with experience in a dynamic, high-growth environment.
• Excellent creative, organizational, verbal, and written communication skills.

Education & Experience

• BA/BS in Marketing, Communications, or Business Management.
• Minimum 2 years in digital marketing (beauty experience not required).
• Strong and proven interactive track record/performance.
• Proven expertise in key digital disciplines/platforms including: brand website creative and technical development, user experience expertise, integrated marketing campaigns, user-generated content, and analytics.
• Background/interest in cosmetics, beauty, or fashion fields preferred.