Digital Performance Video Analyst

CORE RESPONSIBILITIES

• Campaign Management & Analysis
• Build and manage CTV and digital video campaigns from concept to execution
• Monitor daily campaign delivery across YouTube, CTV/OTT, programmatic video, and emerging streaming platforms
• Make real-time adjustments to optimize reach, engagement, and conversion
• Track and report on key performance metrics
• Identify trends, performance drivers, and optimization opportunities
• Develop and maintain performance benchmarks
• Media Planning & Strategy
• Develop comprehensive media plans
• Collaborate with internal teams to align media plans with clients' marketing objectives
• Forecast and scenario model campaign deliverables
• Evaluate performance impact of optimizations and budget shifts
• Client Engagement
• Serve as a point of contact for assigned clients
• Lead regular communication via email and scheduled calls or meetings
• Understand client needs and present media strategies and campaign updates
• Provide clear performance reporting with actionable recommendations
• Propose optimizations and communicate complex performance data in accessible terms
• Manage client expectations and proactively identify areas of opportunity or risk
• Reporting & Data Integrity
• Pull, validate, and organize performance data from various platforms
• Create and maintain reporting infrastructure
• Support log-level data analysis and attribution modeling
• Document optimization changes and outcomes
• Partner Discovery & Platform Intelligence
• Explore new CTV media partners and technologies
• Evaluate potential opportunities and bring forward recommendations
• Maintain working knowledge of the digital video ecosystem
• Monitor platform updates and contribute to practice documentation
• Cross-Functional Collaboration
• Work closely with Media, Analytics, Creative, and Client Services teams
• Analyze video ad performance and surface optimization recommendations
• Contribute to internal training and knowledge sharing

REQUIREMENTS

• Experience & Education
• Bachelor's degree in Marketing, Analytics, Statistics, Business, or a related field
• 2–4 years of experience in digital marketing analytics, performance marketing, or media analytics
• Preferred: Agency experience
• Technical Skills
• Advanced Excel or Google Sheets proficiency
• Familiarity with data visualization tools
• SQL or Python experience a plus
• Competencies
• Analytical thinker with strong financial and numerical reasoning
• Attention to detail and data integrity orientation
• Clear, confident communicator
• Self-starter with multiple priorities in a fast-paced environment
• Intellectual curiosity about digital video, CTV, performance measurement, and the evolving media landscape
• Entrepreneurial mindset and willingness to help define the playbook
• Proactive problem-solving skills

ABOUT BMG360

BMG360 is a full-service, tech-enabled performance marketing powerhouse. We create personalized campaigns that drive and capture demand at every stage of the customer journey, spanning digital and traditional channels with an in-house creative and production team and proprietary marketing intelligence technology.

Pay Range

$70,000 per year