Digital Optimization Lead

Octus is a leading global provider of credit intelligence, data, and analytics. Since 2013, tens of thousands of professionals across hedge fund, investment banking, management consulting, and law firms have relied on Octus to make better, faster, and more confident decisions in pace with the fast-moving credit markets.

About the role

The Digital Optimization Lead is responsible for building and evolving Octus’ website optimization programs through analytics, experimentation, personalization, and marketing technology. This role owns website measurement, Google Tag Manager, lead capture operations, A/B testing, and personalization, ensuring every customer interaction is measurable, optimized, and aligned with business objectives. Working closely with the Digital Marketing team and aligned to the overall website strategy, this individual uses data to identify opportunities, develop hypotheses, and drive a continuous program of experimentation that improves engagement, conversion, and pipeline contribution. The ideal candidate is naturally curious, analytical, and proactive—they uncover opportunities, test ideas, measure results, and continuously improve the digital customer experience.

Responsibilities

• Build and continuously evolve the Octus.com website optimization program, maintaining a prioritized backlog of experimentation and personalization initiatives.
• Develop hypotheses, execute A/B tests and personalization campaigns, and measure business impact using VWO. Translate insights into recommendations and drive approved initiatives through execution.
• Leverage AI and emerging technologies to improve digital experience and marketing efficiency.
• Own website analytics, dashboards, and reporting using GA4 and other digital analytics tools.
• Own Google Tag Manager and Google Analytics, ensuring accurate setup and maintenance of events, dimensions, segments, and tags.
• Ensure the accuracy and integrity of website, campaign, and conversion data.
• Own website forms and lead capture operations, ensuring that lead data flows accurately through marketing automation and CRM platforms.
• Monitor and improve form performance, lead routing, and data quality.
• Support marketing technology enhancements that improve operational efficiency and measurement.

Requirements

• 4–6 years of experience in digital optimization, conversion rate optimization (CRO), digital analytics, and digital marketing within a B2B SaaS or enterprise environment.
• Fluent with A/B testing and personalization platforms such as VWO, Optimizely, Adobe Target, or similar.
• Demonstrated expertise with Google Analytics 4, Google Tag Manager, and digital measurement best practices.
• Confident developing hypotheses, designing experiments, and using data to support optimization decisions.
• Experience managing website forms, lead capture, and marketing technology integrations.
• Advanced experience with marketing automation platforms (Salesforce Marketing Account Engagement preferred).
• Effective collaborator with stakeholders ranging from Product Marketing, Growth Marketing, Corporate Marketing, Marketing Operations, and others.
• Excellent analytical, organizational, and project management skills.
• Demonstrable ability to independently prioritize work, manage multiple initiatives, and drive projects through completion.
• Adept at leveraging AI tools to improve productivity, accelerate analysis, and enhance decision-making.

What Success Looks Like

In your first year, you will:

• Establish a consistent experimentation and personalization cadence that delivers measurable business outcomes.
• Review and recommend optimizations to the analytics setup and develop measurement frameworks that enable better marketing decisions.
• Improve customer journeys through continuous, data-driven optimization.
• Ensure reliable lead capture, data quality, and marketing measurement across the digital ecosystem.
• Leverage AI and marketing technology to increase efficiency and accelerate execution.
• Foster a culture of continuous optimization by turning customer insights into measurable business impact.

Benefits

• Competitive health benefits
• Matched 401k and pension plans
• Paid time off (PTO)
• Generous parental leave
• Gym subsidies
• Educational reimbursements for career development
• Recognition programs

Pay

The salary range estimate for this position is $90,000 - $105,000. This position is also eligible for an additional annual discretionary bonus.