Digital Merchandising & Marketing Analyst, Hybrid

About the role

The Digital Merchandising & Marketing Analyst is responsible for creating a best-in-class customer experience through the planning, building, and validation of global landing pages, seasonal shops, and site navigation across belk.com and the Belk app.

Responsibilities

• Utilize applied knowledge of Digital Merchandising & Marketing to develop and execute improvements in customer shopping experience to increase revenue and conversion.
• Manage all aspects of the building and maintenance of global landing pages, seasonal shops, and brand shops.
• Partner cross-functionally across digital merchandising, marketing, taxonomy, and merchandising to develop & execute.
• Lead pre-planning meetings for assigned global pages and partner with marketing and digital merchandising teams to align on strategy, assortment, and timing.
• Attribute curated assortments for all assigned global and seasonal shops, and manage default color updates, boosting, and ongoing product additions and removals following launch.
• Partner with Digital Merchandisers and Taxonomy team to define proper taxonomy and attribution and submit and manage taxonomy requests for all areas of responsibilities.
• Brief creative content and assets and validate shop builds and content across belk.com, the Belk app, and email to ensure accuracy prior to and following launch.
• Performs competitive analysis and analyzes customer behavior to assist in opportunities and site optimization.
• Affiliate with content briefs, requests, and validation for areas of responsibility and one-off project requests.
• Maintains site experience in partnership with analytics team and provides reporting and analytics to support pre-planning and post-launch recaps for assigned pages and shops.
• Performs daily site review to ensure accurate online product presentation. Assist in making any corrections and necessary updates.
• Serves as the digital subject matter expert for cross-functional partners. Assist with communication to digital teams, marketing, vendors, and merchandising teams.

Qualifications

• Required: Bachelor's Degree in related field
• Required: 3-5 years digital merchandising or digital marketing experience
• Required: Successful experience operating in a fast-paced, changing environment
• Knowledge of principles in Marketing, Merchandising, or User Experience
• Software proficiency in Microsoft office, outlook, web content management system, and web analytics
• Understanding of online retail, marketing trends, design concepts within the digital space, responsive and adaptive concepts
• Understanding of KPIs, data analysis and reporting
• Understanding of web site information architecture, taxonomies and site mapping
• Collaborative nature and strong communication skills

Skills

• Knowledge of principles in Marketing, Merchandising, or User Experience
• Software proficiency in Microsoft office, outlook, web content management system, and web analytics
• Understanding of online retail, marketing trends, design concepts within the digital space, responsive and adaptive concepts
• Understanding of KPIs, data analysis and reporting
• Understanding of web site information architecture, taxonomies and site mapping

Benefits

Belk offers a comprehensive benefits package including health insurance, retirement plans, paid time off, and more. Specific details can be discussed during the interview process.

Pay

Compensation is commensurate with experience and qualifications.

Schedule

This position is full-time and works standard business hours.