Digital Media Strategy Subject Matter Expert (Hybrid)

About EAB

EAB works with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. We partner with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement.

About Hybrid

Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that connects universities with students worldwide. We offer integrated marketing solutions powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies.

The Role

We are seeking a Digital Media Strategy Subject Matter Expert to shape customized digital marketing plans and solutions that drive enrollment and brand awareness for higher education institutions.

In Brief

We are looking for a proactive and innovative digital marketer with creative experience who thrives in a collaborative environment and enjoys translating complex marketing challenges into actionable, high-performing solutions.

Primary Responsibilities

• Develop and present digital marketing strategies that directly influence multi-million dollar partnerships with top educational institutions.
• Leverage industry trends and performance analytics to craft innovative digital campaigns that set institutions apart.
• Collaborate with sales teams to assess prospective client needs and translate them into comprehensive digital marketing media plans, including paid search, social, display, video, and emerging channels.
• Work closely with data and analytics teams to incorporate performance insights into pre-sale proposals.
• Create and refine best-in-class media strategies that optimize budget allocation and maximize conversion impact.
• Bridge the gap between data and creativity, ensuring campaigns not only perform well but also tell compelling brand stories.
• Guide creative strategy, ensuring that ad messaging, design, and execution resonate with education audiences and drive conversions.
• Ensure seamless handoff from pre-sale to execution, working with service teams to set up campaigns for success.
• Act as the liaison between sales and service teams, ensuring smooth knowledge transfer and alignment on client expectations.
• Train and mentor sales teams on digital marketing best practices, helping them communicate value propositions effectively.
• Represent the company at industry events, conferences, and client meetings as a trusted advisor on digital strategy.
• Contribute to marketing initiatives such as webinars, blog content, and external-facing insights that showcase EAB’s digital media expertise and support demand generation efforts.

Basic Qualifications

• Bachelor's degree or equivalent required.
• 4-10+ years of experience in digital marketing, media planning, or sales engineering, preferably within an agency setting where you have worked hands-on with major advertising platforms.
• Deep expertise in paid media strategy, including Google Ads, Meta, LinkedIn, programmatic display, video, and emerging platforms.
• Strong understanding of creative development processes, including ad design, messaging, and landing page optimization.
• Strong storytelling and presentation skills that translate complex data and media plans into compelling narratives for senior audiences.
• Proven ability to translate client goals into actionable marketing strategies with measurable outcomes.
• Excellent presentation and storytelling skills, with experience pitching media plans to executive stakeholders.
• Ability to thrive in a cross-functional environment, collaborating with sales, marketing, creative, and analytics teams.
• Willingness to travel domestically at least 10-15%.

Ideal Qualifications

• Experience working with (delivering in sales or service roles) higher education clients is a plus.
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.

Compensation

The anticipated starting salary (base) range for this role is $82,000 - $136,500 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location.

Benefits

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

Benefits kick in day one; learn more at eab.com/careers/benefits.