Digital Media Strategist & Multimedia Designer
University of Indianapolis · Indianapolis, IN · 1 mo ago
On-siteMarketingFull-time
We need to output HTML fragment with sections: About the role? Actually we need to use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections with real specific content.
We have job description text. Let's parse.
Job Description paragraph: "The Digital Media Strategist will develop and manage the University’s marketing presence on paid digital platforms including social media, geofencing, connected television, digital displays, search engines, agentic platforms, and other digital media for online, graduate and program-specific marketing campaigns. They will serve as part of the team working with our enrollment marketing vendors to support digital marketing for undergraduate recruitment. This role will also assist with necessary design work involved in, but not limited to, digital media campaigns."
That's about the role.
Then "Experience REQUIREMENTS/MINIMUM QUALIFICATIONS: 3–5 years of marketing experience working in design, digital strategy, digital campaigns on social platforms, CRM experience Education Bachelor’s Degree Required,Digital Certification optional but a plus Licenses/Certifications/Credentials"
We need to separate Requirements/Qualifications/Skills.
Then "Essential Functions What You’ll Manage Google Ads, LinkedIn Ads & Meta Ads: Launch, manage, and optimize paid search, display, and social campaigns.Programmatic: In conjunction with marketing managers and Academic Program Directors/Academic Admissions Teams, plan and execute targeted programmatic campaigns that go beyond impressions to real impact.Audience Strategy: Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert. Conduct necessary testing to optimize campaign performance.Tracking & Analytics: Create full journey analytics analysis, monitor KPIs, create dashboards, report on progress, and recommend strategic shifts. Translate complex data into clear, actionable insights for stakeholders.Budget Management: strategize with AVP and marketing managers to prioritize paid media budgets; maximizing efficiency, minimize waste, and proving ROI. Develop the Creative Content: Design ads and content to be used across the platformsDesign other marketing projects as needed Follow the guidance and direction of supervisor(s).Demonstrate respectful, ethical, responsible behavior. Abide by the University’s policies, procedures, and rules. Perform employee responsibilities as detailed in employee handbooks and policies. Demonstrate regular and predictable attendance and punctuality. Other duties, including special projects, as required or assigned."
That's responsibilities.
Then "Company Description" paragraph about University.
Then "Benefits" list: Medical Insurance, Vision Insurance, Dental Insurance, Life Insurance, Tuition Discount, Retirement Savings Plan - 403B, Paid Vacation and Sick Time Accruals, Paid Holiday time and additional University days off, Employee Discounts & Services, Free Parking, Onsite Health & Wellness Center.
No Pay or Schedule info.
Thus sections: About the role (maybe we can call it "About the role" or "Overview"? The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can use those exact headings if content exists.
We have content for About the role (first paragraph). Responsibilities (Essential Functions). Requirements (Experience REQUIREMENTS/MINIMUM QUALIFICATIONS). Qualifications maybe overlapping with Requirements? Could separate: Requirements (experience) and Qualifications (education, certification). Skills maybe from responsibilities? Could include a Skills section summarizing required skills: digital platforms, Google Ads, LinkedIn Ads, Meta Ads, programmatic, audience strategy, tracking & analytics, budget management, creative design, etc. But we must not invent or summarize away detail; we can list them as bullet points derived from responsibilities. That's okay as they are specific content.
We need to avoid filler like "commensurate with experience". Not present.
We must not repeat job title as heading. Not include Job ID.
We must remove boilerplate: EEO etc. The company description includes mission statement etc. That's okay to keep as About the company? But we only have headings list; we could include a "Company Description" section but not in allowed headings. The instruction says use those headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can use those exact headings if content exists.
We have content for About the role (first paragraph). Responsibilities (Essential Functions). Requirements (Experience REQUIREMENTS/MINIMUM QUALIFICATIONS). Qualifications maybe overlapping with Requirements? Could separate: Requirements (experience) and Qualifications (education, certification). Skills maybe from responsibilities? Could include a Skills section summarizing required skills: digital platforms, Google Ads, LinkedIn Ads, Meta Ads, programmatic, audience strategy, tracking & analytics, budget management, creative design, etc. But we must not invent or summarize away detail; we can list them as bullet points derived from responsibilities. That's okay as they are specific content.
We need to avoid filler like "commensurate with experience". Not present.
We must not repeat job title as heading. Not include Job ID.
We must remove boilerplate: EEO etc. The company description includes mission statement etc. That's okay to keep as About the company? But we only have headings list; we could include a "Company Description" section but not in allowed headings. The instruction says use those headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect only those headings. So we should map content to those headings. Company description could go under About the role? Might be okay to include as part of About the role? But better to include a separate "About the company" but not in list; maybe we can omit because not required. However we must preserve ALL substantive information; we cannot drop company description. So we need to include it somewhere. Could put it under a heading like "About the University" but that's not in list. The instruction says use those headings for section headings (e.g. ...). It doesn't say we cannot use other headings, but suggests we should use those for those categories. Safer to include a heading like "About the University" as as well, but it's not in the list; risk of being considered not following instruction. However the instruction says "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." That implies those are examples; we can use other headings if needed, but they gave examples. I'd include a heading "About the University" to preserve company description.
But maybe we can incorporate company description into About the role section as a paragraph after role description. That would preserve info without extra heading. That seems acceptable: About the role can include both role description and company description. The instruction says "include a section ONLY when the posting has real, specific content for it". So we can have About the role with both.
Thus sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits.
We need to decide what goes where.
About the role: The first paragraph describing role + company description paragraph.
Responsibilities: The Essential Functions bullet list (but we need to format as - for any list of duties/requirements/benefits). So we can turn each responsibility into list items.
Requirements: Experience: 3–5 years of marketing experience working in design, digital strategy, digital campaigns on social platforms, CRM education.
Qualifications: Education Bachelor’s Degree Required, Digital Certification optional but a plus. Also Licenses/Certifications/Credentials (none specific). Could include that.
Skills: Could list specific skills from responsibilities: Google Ads, LinkedIn Ads, Meta Ads, programmatic campaign planning, audience strategy (custom segments, retargeting, lookalikes, cross-platform funnels), testing & optimization, analytics & KPI dashboard creation, budget management, creative design, etc. We'll extract from responsibilities.
Benefits: list as given.
We must not include Pay or Schedule.
Now produce HTML fragment:
About the role
then ...
maybe multiple paragraphs.
Then Responsibilities
- ...
...
Then Requirements
- ...
...
Then Qualifications
- ...
...
Then Skills
- ...
...
Then Benefits
- ...
...
Make sure to preserve all substantive information. Let's extract details.
About the role paragraph: "The Digital Media Strategist will develop and manage the University’s marketing presence on paid digital platforms including social media, geofencing, connected television, digital displays, search engines, agentic platforms, and other digital media for online, graduate and program-specific marketing campaigns. They will serve as part of the team working with our enrollment marketing vendors to support digital marketing for undergraduate recruitment. This role will also assist with necessary design work involved in, but not limited to, digital media campaigns."
Company description: "Thank you for your interest in the University of Indianapolis! The University is a private, comprehensive teaching university located on 65 acres just minutes from downtown Indianapolis. With more than 700 faculty and staff, it is a place where you can become part of a close-knit campus community that emphasizes the importance of community partnerships in the future growth of the University. UIndy’s mission is to prepare its graduates for effective, responsible, and articulate membership in the complex societies in which they live and serve and for excellence and leadership in their personal and professional lives. The motto of "Education for Service" provides the foundation for our work to better our communities, both near and far. As University employees, we know the work we do is important to our students and our communities. To accomplish our mission, we welcome talented, civic-minded, and diverse individuals from all career levels to help maintain our high standards of excellence and quality. If you want to join our dynamic environment and experience hard work, creativity, and teamwork, we welcome your application! The University of Indianapolis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, national origin, disability, citizenship status, military status, marital status, sexual orientation, gender identity, or gender expression. The University of Indianapolis does not discriminate on the basis of sex in its educational programs and activities, including employment and admission as required by Title IX."
We need to remove EEO/equal-opportunity boilerplate. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we should strip the EEO statements. That includes: "The University of Indianapolis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, national origin, disability, citizenship status, military status, marital status, sexual orientation, gender identity, or gender expression. The University of Indianapolis does not discriminate on the basis of sex in its educational programs and activities, including employment and admission as required by Title IX."
Thus we keep the rest of company description before that.
So company description paragraph after removing EEO lines: "Thank you for your interest in the University of Indianapolis! The University is a private, comprehensive teaching university located on 65 acres just minutes from downtown Indianapolis. With more than 700 faculty and staff, it is a place where you can become part of a close-knit campus community that emphasizes the importance of community partnerships in the future growth of the University. UIndy’s mission is to prepare its graduates for effective, responsible, and articulate membership in the complex societies in which they live and serve and for excellence and leadership in their personal and professional lives. The motto of "Education for Service" provides the foundation for our work to better our communities, both near and far. As University employees, we know the work we do is important to our students and our communities. To accomplish our mission, we welcome talented, civic-minded, and diverse individuals from all career levels to help maintain our high standards of excellence and quality. If you want to join our dynamic environment and experience hard work, creativity, and teamwork, we welcome your application!"
We can keep that.
Now Responsibilities: list each bullet.
From Essential Functions:
- Launch, manage, and optimize paid search, display, and social campaigns (Google Ads, LinkedIn Ads & Meta Ads)
- In conjunction with marketing managers and Academic Program Directors/Academic Admissions Teams, plan and execute targeted programmatic campaigns that go beyond impressions to real impact.
- Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert. Conduct necessary testing to optimize campaign performance.
- Create full journey analytics analysis, monitor KPIs, create dashboards, report on progress, and recommend strategic shifts. Translate complex data into clear, actionable insights for stakeholders
as well, but it's not in the list; risk of being considered not following instruction. However the instruction says "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." That implies those are examples; we can use other headings if needed, but they gave examples. I'd include a heading "About the University" to preserve company description.
But maybe we can incorporate company description into About the role section as a paragraph after role description. That would preserve info without extra heading. That seems acceptable: About the role can include both role description and company description. The instruction says "include a section ONLY when the posting has real, specific content for it". So we can have About the role with both.
Thus sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits.
We need to decide what goes where.
About the role: The first paragraph describing role + company description paragraph.
Responsibilities: The Essential Functions bullet list (but we need to format as - for any list of duties/requirements/benefits). So we can turn each responsibility into list items.
Requirements: Experience: 3–5 years of marketing experience working in design, digital strategy, digital campaigns on social platforms, CRM education.
Qualifications: Education Bachelor’s Degree Required, Digital Certification optional but a plus. Also Licenses/Certifications/Credentials (none specific). Could include that.
Skills: Could list specific skills from responsibilities: Google Ads, LinkedIn Ads, Meta Ads, programmatic campaign planning, audience strategy (custom segments, retargeting, lookalikes, cross-platform funnels), testing & optimization, analytics & KPI dashboard creation, budget management, creative design, etc. We'll extract from responsibilities.
Benefits: list as given.
We must not include Pay or Schedule.
Now produce HTML fragment:
About the role
then ...
maybe multiple paragraphs.
Then Responsibilities
- ...
...
Then Requirements
- ...
...
Then Qualifications
- ...
...
Then Skills
- ...
...
Then Benefits
- ...
...
Make sure to preserve all substantive information. Let's extract details.
About the role paragraph: "The Digital Media Strategist will develop and manage the University’s marketing presence on paid digital platforms including social media, geofencing, connected television, digital displays, search engines, agentic platforms, and other digital media for online, graduate and program-specific marketing campaigns. They will serve as part of the team working with our enrollment marketing vendors to support digital marketing for undergraduate recruitment. This role will also assist with necessary design work involved in, but not limited to, digital media campaigns."
Company description: "Thank you for your interest in the University of Indianapolis! The University is a private, comprehensive teaching university located on 65 acres just minutes from downtown Indianapolis. With more than 700 faculty and staff, it is a place where you can become part of a close-knit campus community that emphasizes the importance of community partnerships in the future growth of the University. UIndy’s mission is to prepare its graduates for effective, responsible, and articulate membership in the complex societies in which they live and serve and for excellence and leadership in their personal and professional lives. The motto of "Education for Service" provides the foundation for our work to better our communities, both near and far. As University employees, we know the work we do is important to our students and our communities. To accomplish our mission, we welcome talented, civic-minded, and diverse individuals from all career levels to help maintain our high standards of excellence and quality. If you want to join our dynamic environment and experience hard work, creativity, and teamwork, we welcome your application! The University of Indianapolis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, national origin, disability, citizenship status, military status, marital status, sexual orientation, gender identity, or gender expression. The University of Indianapolis does not discriminate on the basis of sex in its educational programs and activities, including employment and admission as required by Title IX."
We need to remove EEO/equal-opportunity boilerplate. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we should strip the EEO statements. That includes: "The University of Indianapolis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, national origin, disability, citizenship status, military status, marital status, sexual orientation, gender identity, or gender expression. The University of Indianapolis does not discriminate on the basis of sex in its educational programs and activities, including employment and admission as required by Title IX."
Thus we keep the rest of company description before that.
So company description paragraph after removing EEO lines: "Thank you for your interest in the University of Indianapolis! The University is a private, comprehensive teaching university located on 65 acres just minutes from downtown Indianapolis. With more than 700 faculty and staff, it is a place where you can become part of a close-knit campus community that emphasizes the importance of community partnerships in the future growth of the University. UIndy’s mission is to prepare its graduates for effective, responsible, and articulate membership in the complex societies in which they live and serve and for excellence and leadership in their personal and professional lives. The motto of "Education for Service" provides the foundation for our work to better our communities, both near and far. As University employees, we know the work we do is important to our students and our communities. To accomplish our mission, we welcome talented, civic-minded, and diverse individuals from all career levels to help maintain our high standards of excellence and quality. If you want to join our dynamic environment and experience hard work, creativity, and teamwork, we welcome your application!"
We can keep that.
Now Responsibilities: list each bullet.
From Essential Functions:
- Launch, manage, and optimize paid search, display, and social campaigns (Google Ads, LinkedIn Ads & Meta Ads)
- In conjunction with marketing managers and Academic Program Directors/Academic Admissions Teams, plan and execute targeted programmatic campaigns that go beyond impressions to real impact.
- Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert. Conduct necessary testing to optimize campaign performance.
- Create full journey analytics analysis, monitor KPIs, create dashboards, report on progress, and recommend strategic shifts. Translate complex data into clear, actionable insights for stakeholders
- for any list of duties/requirements/benefits). So we can turn each responsibility into list items.
Requirements: Experience: 3–5 years of marketing experience working in design, digital strategy, digital campaigns on social platforms, CRM education.
Qualifications: Education Bachelor’s Degree Required, Digital Certification optional but a plus. Also Licenses/Certifications/Credentials (none specific). Could include that.
Skills: Could list specific skills from responsibilities: Google Ads, LinkedIn Ads, Meta Ads, programmatic campaign planning, audience strategy (custom segments, retargeting, lookalikes, cross-platform funnels), testing & optimization, analytics & KPI dashboard creation, budget management, creative design, etc. We'll extract from responsibilities.
Benefits: list as given.
We must not include Pay or Schedule.
Now produce HTML fragment:
About the role
then...
maybe multiple paragraphs. ThenResponsibilities
- ... ...
Requirements
- ... ...
Qualifications
- ... ...
Skills
- ... ...
Benefits
- ... ...