Digital Media Planner

We need to output HTML fragment with sections only if real content. Use

for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title. No Job ID. Remove boilerplate: EEO etc. Also remove application instructions. We need to preserve all substantive info. Let's parse the posting. Brief Description: As the Digital Media Planner, you will manage and grow digital media initiatives for Moore Media and Digital’s nonprofit clients. The Digital Media Planner will be responsible for planning, developing, and managing cross-channel paid digital media and conversion programs featuring programmatic display and native, paid social and paid search/PPC digital advertising, with a focus on donor acquisition and revenue generation. The job requires hands-on execution and management of paid digital campaigns. Moore Media and Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design. Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors. Your impact: Plan, place, and manage digital campaigns, including research, strategy, execution, analysis, and ongoing optimizations.Use a test and refine approach for clients with each plan being smarter than the previous one.Collaborate with client teams including account managers, project managers, digital strategists, and creative staff to develop thoughtful solutions that achieve our clients’ goals.Prepare and maintain media budgets and projections for internal teams and clients.Maintain a high standard of quality control for clients through accurate, timely and effective delivery of multi-channel digital media campaigns.Analyze and interpret campaign data daily/weekly to improve performance and alert client and internal teams about potential shortfalls and optimizations.Negotiate buys and maintain good relationships with media vendors.Stay up to date on new technologies to help identify value-driven ideas for clients.Willing to continuously learn the skills necessary for personal and team growth.Potential to include after hours engagement in Rapid Response situations. Your Profile: 3+ years of experience developing and managing digital media campaigns, including at least two years of experience leading other digital media team members.Bachelor’s degree or equivalent.Wide and deep understanding of the digital marketing landscape with the ability to recommend appropriate tactics to generate acquisition and revenue growth through programmatic media, paid search and paid social media.Experience generating new leads, customers and revenue is an absolute must.Must work well under pressure, meet deadlines, and have a get-it-done attitude.Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.Demonstrated attention to detail and strong organizational skills.Strong written and verbal communication skills.Proficiency in Microsoft Excel, Word, and PowerPoint, as well as Microsoft Teams.Proficiency with Campaign Manager, The Trade Desk (or similar DSP), Google Ads, Microsoft Ads, Facebook, and Google Analytics. A Plus: Bachelor’s degree in marketing or communications.Nonprofit experience.Some paid search (Google and Bing) and paid social (Facebook) experience preferred.Experience with e-CRM or donation platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred. Some knowledge and experience with CMS. How We’ll Support You: Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.Collaborate with industry subject matter experts with over 5,000 employees across the enterprise. To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We need to remove EEO boilerplate: the last paragraph about equal opportunity. Also remove any navigation/cookie etc. Not present. We need to decide sections. We have a brief description that includes role overview and impact. Could be "About the role". Then responsibilities: list of duties (plan, place, manage campaigns, research, strategy, execution, analysis, optimizations, test and refine, collaborate, prepare budgets, quality control, analyze data, negotiate buys, stay up to date, continuous learning, after hours engagement). Could be bullet list. Requirements: maybe "Your Profile" includes experience, education, etc. Could be "Requirements" or "Qualifications". The posting has "Your Profile:" which includes experience, degree, understanding, etc. Also "A Plus:" items. Skills: proficiency in tools. Benefits: "How We’ll Support You" includes benefits: comprehensive healthcare, paid holidays, generous paid time off, innovation and professional growth, collaborate with experts, etc. Also maybe "Join the largest..." is more about company but could be part of benefits. Pay: not mentioned. So we should NOT include Pay section. Schedule: not mentioned (no mention of hours, full-time etc). There's "Potential to include after hours engagement in Rapid Response situations." That's not a schedule. So we should not create Schedule section. Thus sections: About the role, Responsibilities, Requirements (or Qualifications), Skills, Benefits. We need to decide which headings to use. The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can choose among those. We need to include a section only when posting has real, specific content for it. We have content for About the role (overview). Responsibilities (list). Requirements (experience, education, etc). Skills (tool proficiencies). Benefits (healthcare, PTO, etc). Could also have Qualifications but we can combine Requirements and Qualifications? Better to have Requirements for mandatory, and Qualifications for preferred? But we have both mandatory and preferred in "Your Profile" and "A Plus". Could split: Requirements (mandatory) and Qualifications (preferred). However we need to avoid thin sections. Let's see if we have enough for both. Mandatory: 3+ years experience developing and managing digital media campaigns, including at least two years leading other digital media team members. Bachelor’s degree or equivalent. Wide and deep understanding of digital marketing landscape with ability to recommend appropriate tactics to generate acquisition and revenue growth through programmatic media, paid search and paid social media. Experience generating new leads, customers and revenue is an absolute must. Must work well under pressure, meet deadlines, get-it-done attitude. Ability to handle multiple complex projects; resourceful self-starter who can take initiative and follow through. Demonstrated attention to detail and strong organizational skills. Strong written and verbal communication skills. Proficiency in Microsoft Excel, Word, PowerPoint, Teams. Proficiency with Campaign Manager, The Trade Desk (or similar DSP), Google Ads, Microsoft Ads, Facebook, Google Analytics. Preferred/Plus: Bachelor’s degree in marketing or communications. Nonprofit experience. Some paid search (Google and Bing) and paid social (Facebook) experience preferred. Experience with e-CRM or donation platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred. Some knowledge and experience with CMS. Thus we could have Requirements (mandatory) and Qualifications (preferred). That seems reasonable. Skills: maybe we could incorporate tool proficiencies under Skills. But we already have proficiency in tools under Requirements. Could move them to Skills. However the instruction says use Skills section for skills. Let's put tool proficiencies in Skills. Then Requirements focus on experience, education, abilities. Thus: About the role: paragraph summarizing role and impact. Responsibilities: bullet list of duties. Requirements: bullet list of mandatory experience/education/abilities. Qualifications: bullet list of preferred/plus items. Skills: bullet list of tool proficiencies. Benefits: bullet list of benefits. We must not repeat job title. No Job ID. We must not include boilerplate EEO. Already removed. Now produce HTML fragment. We need to wrap each section:

About the role

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• for lists. We need to preserve all substantive information. Let's extract details. About the role: combine first paragraphs: "As the Digital Media Planner, you will manage and grow digital media initiatives for Moore Media and Digital’s nonprofit clients. The Digital Media Planner will be responsible for planning, developing, and managing cross-channel paid digital media and conversion programs featuring programmatic display and native, paid social and paid search/PPC digital advertising, with a focus on donor acquisition and revenue generation. The job requires hands-on execution and management of paid digital campaigns. Moore Media and Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design. Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors. Your impact: Plan, place, and manage digital campaigns, including research, strategy, execution, analysis, and ongoing optimizations. Use a test and refine approach for clients with each plan being smarter than the previous one. Collaborate with client teams including account managers, project managers, digital strategists, and creative staff to develop thoughtful solutions that achieve our clients’ goals. Prepare and maintain media budgets and projections for internal teams and clients. Maintain a high standard of quality control for clients through accurate, timely and effective delivery of multi-channel digital media campaigns. Analyze and interpret campaign data daily/weekly to improve performance and alert client and internal teams about potential shortfalls and optimizations. Negotiate buys and maintain good relationships with media vendors. Stay up to date on new technologies to help identify value-driven ideas for clients. Willing to continuously learn the skills necessary for personal and team growth. Potential to include after hours engagement in Rapid Response situations." That is a lot; could be a paragraph. Responsibilities: maybe we can extract bullet list from the "Your impact:" sentences. But we already included many in About the role. To avoid duplication, we could keep About the role as overview, and Responsibilities as bullet list of duties. However we must preserve all substantive information; we can split but not duplicate. Let's decide: About the role: brief overview (first two sentences maybe). Responsibilities: detailed list. Better: About the role: short summary: "As the Digital Media Planner, you will manage and grow digital media initiatives for Moore Media and Digital’s nonprofit clients, planning, developing, and managing cross-channel paid digital media and conversion programs focused on donor acquisition and revenue generation." Then Responsibilities bullet list: plan, place, manage digital campaigns; research, strategy, execution, analysis, ongoing optimizations; test and refine approach; collaborate with client teams; prepare and maintain media budgets and projections; maintain quality control; analyze and interpret campaign data daily/weekly; negotiate buys and maintain vendor relationships; stay up to date on new technologies; continuously learn skills; potential after hours engagement in Rapid Response. That covers. Requirements bullet list: 3+ years experience developing and managing digital media campaigns, including at least two years leading other digital media team members