Digital Media Planner

About the role

As a Digital Media Planner, you’ll work under the direction of the media lead to build, execute and optimize digital media plans for your assigned accounts. You’ll manage day-to-day performance across self-service and managed-service platforms and turn the data into insights that help clients meet their media objectives. It’s an integrated role: You’ll work alongside creative, social and analytics teams in a best-in-class media department, and Marcus Thomas is the largest buyer of media in Ohio. You’ll also have a defined career path to support your growth. Marcus Thomas is one of the country’s leading independent advertising and marketing agencies, with offices in Cleveland and Cincinnati, Ohio; Buenos Aires, Argentina; and Santiago, Chile, working across creative, media, public relations, social, digital strategy and technology.

Employment eligibility: Candidates must be legally authorized to work in the United States; visa sponsorship is not available. Local candidates are preferred for this role.

Responsibilities

• Build media plans for your assigned accounts under the direction of the media lead.
• Proactively suggest tests and optimizations across all your assigned accounts.
• Manage performance across specified channels, on both self-service and managed-service platforms.
• Own the day-to-day execution, buying stewardship and optimization of your accounts.
• Report key insights and takeaways, not just numbers.
• Partner with the analytics team to deliver reports on time.
• Provide quality control on campaigns and setups completed by other team members.
• Sign and send insertion orders and reconcile invoices.

Required Qualifications

• Three to five years of experience in marketing, communications or a related field
• A thorough understanding of media math and planning principles, including cost-per-thousand (CPM), cost-per-click (CPC), cost-per-engagement (CPE), click-through rate (CTR), cost-per-acquisition (CPA), cost-per-completed-view (CPCV), reach, frequency, frequency capping, completion rate, engagement rate and return on advertiser spend (ROAS)
• Comfort digging into performance data and turning it into sound optimizations
• Clear, effective written and verbal communication
• No specific degree is required. Equivalent professional experience is fully accepted.

Preferred Qualifications

• Experience at an advertising or media agency, especially in the digital space
• Hands-on experience with programmatic platforms such as DV360, Nexxen or StackAdapt, as well as Meta Ads Manager, Google Campaign Manager 360, Google Ads and