Digital Media Manager (Meta & Google Ads) - 20142

Paid Media Strategy & Campaign Management

Build, launch, and manage paid advertising campaigns across Google Ads and Meta Ads.

Develop campaign strategies aligned with client lead generation and customer acquisition goals.

Structure campaigns for optimal targeting, scalability, and performance.

Continuously evaluate campaign performance and recommend strategic improvements.

Campaign Optimization

Monitor campaigns daily and make data-driven optimizations.

Adjust bidding strategies, audience targeting, placements, and budgets.

Conduct A/B testing for creatives, messaging, and landing page performance.

Optimize campaigns to improve Cost Per Lead (CPL), Return on Ad Spend (ROAS), and overall campaign efficiency.

Budget Management

Manage advertising budgets with precision.

Ensure campaigns pace appropriately throughout each month.

Monitor spend to prevent over- or under-delivery.

Provide recommendations for budget allocation based on campaign performance.

Reporting & Analytics

Build and maintain automated reporting dashboards.

Analyze campaign data and present actionable insights.

Prepare client-facing reports and performance summaries.

Lead performance review meetings and explain optimization strategies.

Monitor key performance indicators and recommend ongoing improvements.

Copy & Creative Collaboration

Write and optimize Google Ads headlines and Meta ad copy.

Collaborate with designers and creative teams to develop high-performing advertising assets.

Ensure all creative aligns with brand guidelines and advertising platform requirements.

Coordinate campaign launches and creative requests across internal teams.

Workflow & Process Management

Manage campaign workflows and production timelines.

Coordinate project tasks using ClickUp and other collaboration tools.

Maintain organized campaign documentation and reporting.

Support ongoing process improvements and operational efficiency.

Professional Development

Stay current with emerging digital advertising trends and platform updates.

Participate in ongoing training for evolving advertising channels including: Connected TV (CTV), Over-the-Top (OTT), Digital Out-of-Home (DOOH).