Google & Meta Advertising Manager

About the role

We are looking for a Google & Meta Advertising Manager to lead the strategy, execution, and optimization of paid digital advertising campaigns on Google and Meta platforms. This role is responsible for maximizing ROI, scaling ad performance, and driving customer acquisition and retention across e-commerce channels. The ideal candidate will leverage analytical skills, creative testing, and data-driven decision-making to grow digital presence and revenue.

Responsibilities

• Develop, execute, and continuously optimize paid advertising campaigns on Google Ads and Meta platforms
• Own end-to-end management of Google and Meta ad accounts including campaign setup, monitoring, and optimization
• Analyze campaign performance metrics and generate actionable insights to improve ROI
• Manage digital advertising budgets to achieve growth and profitability targets
• Implement and iterate on A/B tests for creative and audience targeting
• Conduct keyword research and manage bidding strategies for search campaigns
• Manage tracking pixels, conversion events, and attribution models for accurate reporting
• Maintain or improve ROI while scaling spend
• Prepare and present regular performance reports and growth recommendations to leadership
• Recommend new tools, platforms, or practices to improve digital advertising effectiveness

Requirements

• 3+ years of hands-on experience managing paid advertising on Google Ads and Meta platforms
• Proven track record of scaling e-commerce ad accounts profitably
• Advanced proficiency in campaign setup, optimization, and analytics for both Google and Meta
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Experience with A/B testing in digital advertising
• Knowledge of tracking, attribution, and pixel management
• Ability to manage budgets and maximize ROI across multiple campaigns
• Strong project management and communication skills
• Up-to-date knowledge of digital advertising trends, tools, and best practices
• Bachelor's degree in Marketing, Business, or a related field

Preferred Experience & Skills

• Experience in consumer wellness, CPG, or similar industries
• Familiarity with additional digital advertising channels such as TikTok or Pinterest
• Experience working with Shopify, Amazon, or other e-commerce platforms
• Proficiency with ad creative tools or working closely with design teams
• Google Ads or Meta Blueprint certifications