Digital Media Manager

About the Role

The Digital Media Manager (DMM) directly oversees the daily operations of the station's digital advertising business, interacts with clients and advertising agencies to maximize digital revenue, manages content, contributes editorial input, and ensures quality control of wiproud.com, our community portal website. This position manages a dedicated digital sales person and a dedicated digital content producer, assists in hiring, training, and developing Account Executives, and collaborates with the GM & LSM on digital sales strategies.

Responsibilities

• Develops and executes sales strategies to exceed revenue targets in digital and new product revenue.
• Drives new business development.
• Collaborates with Integrated Digital Specialist (IDS) to create multi-platform advertising solutions for local and national clients.
• Develops and conducts consistent training for the sales team in collaboration with IDS.
• Acts as an educator and ambassador on the benefits of digital marketing for clients, both internally and externally.
• Manages inventory and revenue forecasting.
• Recruits, develops, and manages talented sales professionals.
• Prepares budgets and approves budget expenditures.
• Manages accounts receivable for digital advertising.
• Calls on accounts with Account Executives.
• Performs other duties as assigned.

Requirements & Skills

• Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum three years’ experience in sales, preferably in the digital field.
• Valid driver’s license with an acceptable driving record.
• Experience guiding, directing, and motivating subordinates, including setting performance standards and monitoring performance.
• Knowledge of prevailing digital technologies such as Google Analytics, ad tagging, SEM/SEO, social media, behavioral and contextual targeting, CMC, and content management.
• Ability to establish long-range objectives and specify strategies and actions to achieve them.
• Ability to identify developmental needs and coach, mentor, or help others improve their knowledge or skills.
• Strong organizational skills, attention to detail, excellent follow-up, resourcefulness, and self-motivation.
• Ability to multitask and prioritize with multiple pending deadlines.