Digital Media Manager

Essential Functions

• Collaborate on annual marketing plans and develop digital strategies that support overall corporate and product marketing objectives.
• Stay up to date on digital trends, tools and platforms to identify opportunities that support the company’s marketing and communication efforts.
• Keep all BRANDT websites—and sister company websites as assigned—up to date using various CMS platforms.
• Support and maintain BRANDT mobile applications, app content management systems, and related digital platform accounts.
• Manage and execute digital marketing projects across web, video, social media, digital advertising and related platforms.
• Generate content ideas and develop digital content as required.
• Understand SEO optimization strategies.
• Collaborate with cross-division, international and sales-team partners to ensure consistent presentation of BRANDT across all digital media channels.
• Work with external marketing and digital agencies as needed, ensuring projects are completed on time and within budget.
• Support digital advertising and analytics efforts across multiple platforms.

Required Competencies

• While this is not a new media production job, the applicant should be able to code, build and launch basic websites using off-the-shelf CMS tools.
• Excellent Communication/Writing skills.
• Ability to analyze data.
• Strong organizational and project management skills.
• Attention to detail.
• Deeper understanding of current AI tools and platforms.
• Proficient with Microsoft Word, Excel and PowerPoint.
• Video and media equipment operation skills preferred.
• FAA Part 107 drone certification or experience operating drones for photo and video content is a plus.
• Ability to handle multiple projects simultaneously with attention to detail and accuracy.

Work Environment

Professional office environment with some off-site/outside field content related tasks.