Digital Media Manager
About Walker Advertising Since 1984, Walker Advertising has bridged the gap between a law firm's need to grow and an underserved community's need for trustworthy legal services. Our teams lead with empathy and without ego to serve others through integrity and trust. We dare to think differently and work to consistently raise the bar, creating a workplace environment based on respect. We believe that our employees are not just numbers; they are people. People with families and lives outside of work. We understand that a career is just one piece of the puzzle that makes people successful, happy individuals. That's why as we grow our teams, we focus on the whole person.
About the role
You will own Meta and TikTok end to end - strategy, budget, and day-to-day execution - for a portfolio of legal lead generation brands serving English- and Spanish-speaking consumers across the United States. This is a hands-on-keys role. You will be in Ads Manager and TikTok Ads Manager yourself, building campaigns, writing and briefing creative, reading results, and making the call on where the next dollar goes. There is no media buyer underneath you executing your plan. A note on measurement. Our leads are not purchases — a form fill starts a process that either ends in a represented