Digital Media Manager

About the role

DO WHAT YOU LOVE! Unique Vacations, Inc. -- an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts -- is seeking a forward-thinking Digital Media Manager to join its remarkable Miami-based, in-house team. Unique Vacations, Inc. is an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts. We provide exclusive marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which guests have come to adore for 40 years and counting for Sandals & Beaches Resorts. You can learn more about the brands we represent by visiting www.sandals.com and www.beaches.com. We are ever-dedicated to our customers, vendors, and our most precious commodity -- our TEAM! At Unique Vacations, Inc. we know our company is most powerful when everyone can make their mark. When you do what you love, you will be empowered to create the future that you want!

The Digital Media Manager drives revenue growth across paid media channels, with a strong focus on programmatic tactics. This role requires solid GA4 experience to interpret performance data and guide optimization strategies. The ideal candidate understands how paid media fits into the broader digital marketing mix and can optimize across programmatic platforms, including DV360. The position also includes managing and training a Digital Marketing Specialist to ensure strong campaign execution. The manager will collaborate closely with leadership, agency partners, and cross-functional teams to align priorities and deliver results.

Responsibilities

• Possess deep knowledge of digital performance media channels (Social, Video & Programmatic Display, and Meta) platforms, tactics and data strategy.
• Manage daily operations of Programmatic Advertising.
• Create, launch, test, and manage programmatic campaigns across various networks.
• Drive campaign development, bid strategies, optimization, and channel management.
• Build customer audience lists (1st person to similar/lookalike audiences).
• Own performance of paid media campaigns and internal reporting weekly.
• Ability to utilize data and customer insights, analytics to make decisions, recommendations, and hypotheses about customer behaviors.
• Understand campaign automation connecting API’s and Scripts for smoother marketing approaches.
• Identify and analyze competitor techniques, as well as benchmark performance against competitors.
• Proven