Digital Media & Data Strategy Specialist (Subject Matter Expert I)

Overview

You are a person who can look at a website analytics dashboard and immediately know what story the numbers are telling — and then redesign the content strategy to tell a better one. You understand information architecture, you know how to build a style guide that actually gets followed, and you have the discipline to manage a high-volume content calendar for a federal science program without letting quality slip.

Responsibilities

• Cook up interface layouts for OAP and GOMO public-facing digital spaces and webpages
• Draft layout styling recommendations and scientific text reviews for communication pages within existing government platforms
• Design site information layouts, map text and graphic templates, establish organization-wide style guide patterns, and construct storyboards for online digital resources
• Populate and manage digital portals, websites, and social channels with finalized media copy, stories, videos, pictures, and graphics on a recurring daily and weekly schedule using government-provided IT resources
• Review platform-provided analytics dashboards to collect and compile monthly metrics documenting public reach, user engagement, and communication asset performance; analyze product metrics and recommend site improvements
• Draft Content Management Plans and technical tracking strategies to verify that all content conforms to agency and program requirements
• Enhance data interoperability and machine-readability; establish standard metadata requirements, discovery protocols, and draft overarching data management policies for government approval
• Apply expert and highly specialized knowledge to analyze digital performance data, develop audience insights, and formulate actionable content and platform improvement strategies
• Lead project teams for discrete digital and data strategy deliverables; provide limited supervision and quality review of junior staff content contributions
• Ensure all digital content maintains cross-platform visual and graphical consistency in accordance with NOAA and OAR branding guidelines and Section 508 accessibility requirements
• Cook up with the Strategic Communications Specialist and program scientists to align portal content with current program messaging, scientific priorities, and stakeholder needs

Required Qualifications

• BA/BS in a technical or business discipline — Digital Communications, Information Science, Web Design, Science Communications, Environmental Science, or a closely related field preferred; advanced degrees or certifications may qualify for shorter periods of required experience
• 4+ years of professional and/or academic experience

Desired

• Experience managing and updating public-facing websites or digital portals, including hands-on content management system (CMS) administration (e.g., WordPress, Drupal, or equivalent government-hosted platforms)
• Familiarity with web analytics platforms (e.g., Google Analytics or equivalent) and ability to compile and interpret performance metrics to inform content decisions
• Working knowledge of federal data management standards, metadata frameworks, and open-data protocols, including machine-readability and discovery requirements
• Experience supporting the development of Content Management Plans or digital content tracking strategies for a federal program or science organization
• Proficiency with digital design and content tools such as Adobe Creative Suite, Canva, or equivalent platforms
• Familiarity with Section 508 accessibility standards and federal web publishing guidelines
• Strong attention to detail and ability to maintain high content quality and accuracy across a high-volume, recurring publishing schedule
• Ability to obtain and maintain a Low-risk federal security clearance

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Long-term and Short-term Disability Insurance
• Life Insurance
• 401(k) Plan
• Holiday Pay
• Paid Time Off