Digital Media Buyer & Website Manager

Duties & Responsibilities

• Develop and execute paid media campaigns across platforms including Google Ads, Meta (Facebook and Instagram), Viant, YouTube, display networks, and other emerging digital channels.
• Manage the annual digital advertising budget and allocate spending across key business segments, including hotel, attractions, dining, events, ecommerce, and seasonal promotions.
• Monitor campaign performance and optimize targeting, bidding strategies, creative assets, and audience segmentation to maximize return on ad spending (ROAS).
• Create media plans and forecast campaign performance based on business objectives and seasonal demand.
• Track, analyze, and report campaign metrics including impressions, clicks, conversions, cost-per-acquisition, occupancy impact, and revenue attribution.
• Collaborate with VP of Sales & Marketing as well as creative agency partners to ensure alignment between marketing initiatives and business goals.
• Stay current on digital advertising trends, platform updates, audience targeting capabilities, and hospitality marketing best practices.
• Coincide with radio advertising campaigns throughout the year to support special events, promotions, entertainment acts, seasonal offerings, and brand awareness initiatives.
• Assist with media scheduling, creative coordination, commercial trafficking, and campaign performance tracking.
• Work with media vendors and partners to negotiate placements and maximize campaign effectiveness.
• Manage and maintain the property's website to ensure accurate, timely, and engaging content.
• Build and update landing pages for seasonal activities, events, promotions, packages, and marketing campaigns.
• Cook up website content updates across multiple business segments and departments.
• Optimize website pages for user experience, conversion performance, and SEO best practices.
• Monitor website analytics and recommend enhancements to improve engagement, traffic, and conversion rates.
• Ensure website content reflects current branding, messaging, promotions, and guest experiences.
• Manage the annual paid media budget and track expenditures against approved allocations.
• Provide regular reporting on campaign performance, budget utilization, website analytics, and marketing ROI.
• Report on Key Performance Indicators such as Return on Ad Spend (ROAS), CPAs, Occupancy and Visitation growth, website traffic and conversion rates, campaign engagement metrics and seasonal campaign performance.
• Develop recommendations for future media investments based on performance data and market trends.
• Maintain accurate records of media spending, invoices, and vendor contracts.

Qualifications

• Bachelor’s degree in marketing, Digital Marketing, Communications, Business, Hospitality, or related field.
• 3–5+ years of experience in digital media buying, digital marketing, or advertising.
• Hands-on experience managing Google Ads, Meta Ads Manager, and programmatic advertising platforms.
• Experience managing advertising budgets and performance reporting.
• Proficiency with Google Analytics, Google Tag Manager, and website content management systems (CMS).
• Strong analytical, organizational, and project management skills.
• Excellent communication and collaboration abilities.

Preferred Experience

• In hospitality, tourism, resort, casino, entertainment, or destination marketing.
• Experience with Viant, DSP platforms, geofencing, retargeting, and audience segmentation strategies.
• Knowledge of SEO, conversion rate optimization, and website UX best practices.
• Familiarity with radio, broadcast, and traditional media advertising.
• Experience with marketing automation and CRM platforms.