Digital Marketing Manager | Media Buyer YouTube

Responsibilities

• Media Buying: Manage upwards of $50,000 - $75,000 a day on YouTube.
• Forecasting: Forecast & create different scenarios to hit clients' targets.
• Data-Driven Decision Making: Compile and analyze performance data for ad creative, landing pages, and offers.
• Funnel Strategy: Identify pages in the funnel that aren't hitting industry benchmarks.
• Creative Strategy: Work with our creative team to come up with new angles, big ideas, and drive creative strategy for clients.
• Competitor Research: Look at what's already working in a particular niche to inspire ads and funnels.

Requirements

• 1+ years direct response marketing experience.
• Self-starter with an innate desire to win - lots of initiative and ability to work independently.
• Intellectually curious.
• Tenacious and persistent until you succeed.
• Resilient - able to get up, dust yourself off and continue until you cross the goal line.
• Highly analytical and data-driven.
• Detailed oriented.
• Highly organized with excellent communication skills, both written and verbal.
• Proficient with Microsoft Office suite (Excel, PowerPoint, Word).

Qualifications

Success in Your First Two to Four Months:

• Seamlessly build ad account structures in line with CA best practices.
• Problem solve and overcome most account issues encountered.
• Have confidence in scaling and optimizing ad accounts and understanding of success as it relates to client needs.
• Ideate creative concepts and new advertising campaigns based on past best-performing sales and promotions.
• Understand what is happening in accounts across the company as a whole and apply these learnings to your own ad accounts.
• Take full ownership over your ad accounts while managing up to 5-7 clients.
• Manage a full client roster (5-7 clients) and build great client relationships.
• Collaborate with other CA team members on optimization techniques and scaling strategies across ad accounts.