Digital Media Analytics, Associate Director - Kidney Business Unit

Key Duties And Responsibilities

• Assess current media plans and measurement frameworks to identify optimization opportunities
• Establish credibility with marketing and brand teams as their go-to digital media partner
• Take a leadership role with external digital media analytics agency oversight and performance
• Manage and elevate the work of external digital media analytics agencies
• Analyze campaign performance using data and tools like Crossix, IQVIA, Clean Room, PowerBI and Marketing Mix
• Translate reach, frequency, cost-per-acquisition, and audience quality metrics into strategic recommendations
• Collaborate with Omnichannel Analytics, Brand Analytics, and Market Research teams

Knowledge And Skills

• Digital Media Analytics Expertise: 5+ years optimizing digital media budgets and publisher performance - you know how to evaluate reach, frequency, cost-per-acquisition, and audience quality
• Deep experience acquiring and measuring HCP and patient audiences through paid digital channels
• Proven track record managing digital media agencies - you can pressure-test their work, hold them accountable, and drive better performance
• Industry Experience: Pharma or biotech background required - you understand the unique constraints, compliance requirements, and audience dynamics of healthcare marketing
• Experience working with healthcare advertising publishers and platforms (endemic and non-endemic)
• Strategic Partnership Ability: Translate complex analytics into clear recommendations for marketing teams
• Track record of earning trust as a strategic advisor, not just a data reporter

Technical skills

• SQL, R, Python, or similar data analysis tools
• Experience with data platforms like Snowflake or similar cloud data warehouses
• Leverage advanced measurement techniques (Clean Room, Marketing Mix, Test & Control, attribution)

What Would Make You Even Stronger

• Launch experience in pharmaceutical marketing
• Familiarity with advanced measurement techniques (Clean Room, Marketing Mix, Test & Control, attribution)

Education And Experience

• Bachelor’s degree required
• 8+ years of qualified work experience, including 5+ years in digital media analytics within pharma/biotech

Company Information

• Vertex is a global biotechnology company that invests in scientific innovation.
• Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law.
• Vertex is an E-Verify Employer in the United States.
• Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.