Director, Integrated Insights and Analytics - Nephrology

About This Role

The Director, Insights and Analytics Lead, is a Therapeutic area facing role, enabling data-driven decisions, and proactively delivering actionable insights. This position will allow you to shape the Nephrology cross-functional team, a top priority for Biogen North America, laying the groundwork for processes that can be scaled across other brand teams. This position offers an extraordinary opportunity to innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions.

Responsibilities

• Lead and manage the relationship with Franchise Leadership Team in support of the insights lead
• Drive insights agenda: Scope, lead, and deliver brand projects across core insights functions, including market research, forecasting support, competitive intelligence, brand analytics, and field analytics
• Be a subject matter expert in different areas of Decision sciences such as forecasting, patient analytics, market research and behavioral science and disrupt the thinking and introspection brand performance
• Deliver high quality ad hoc analyses to leadership that offer clear recommendations to drive brand strategy
• Proactively provide actionable insights to key stakeholders for both short-term resource allocation decision and long-term strategy development
• Collaborate with Advanced Analytics and Orchestration team and other Business Intelligence and Operations (BIO) teams to support initiatives to guide brand execution
• Lead Integrated Customer Plan (ICP) and Annual Operating Plan (AOP), and provide commercial team with comprehensive performance, target audience, and market insights to support strategy & resource investment
• Cultivate strong relationships and effective ways of working within MS Marketing team
• Pursue novel research methodologies that offer new capabilities and ways to optimize project efficiency
• Partner effectively with leadership to ensure that key business decisions are based on data/fact-based analysis
• Drive innovation in analytics and business execution to have impact on the business performance

Qualifications

• Minimum 10 years’ relevant experience with a life sciences company or consulting firm supporting the healthcare industry
• Consulting background strongly preferred
• MS, Lupus, Neuroscience, Alzheimer’s, Immunology or Nephrology experience preferred
• Solid understanding of commercial business and industry standard datasets – script (IQVIA, Symphony, etc.), Patient (Specialty Pharmacies/Distributors), and Managed Care (Symphony, etc.)