Digital Marketing Website Content Manager (Construction Industry)

Key responsibilities

• Content strategy and planning: Develop and execute website content strategy aligned with broader business and Marcomms strategy for the US.
  • Identify content opportunities based on client needs, user engagement, industry trends and business priorities
  • Ensure content supports SEO, LLM, lead generation and thought leadership positioning
• Content creation and management: Create, edit and publish high-quality, high-performing content including:
  • Website pages / landing pages
  • Insight articles, reports, interviews and thought leadership
  • Project case studies
  • Stories related to events, speaking opportunities, sponsorships, awards and external engagement activities by our employees
  • External email campaigns and client facing-newsletters
• Translate technical topics from subject matter experts into client-focused content.
  • Utilize AI content development tools that the business might be piloting, as appropriate for the type of content being developed
• Maintain content governance, brand tone of voice, writing guidelines, brand guidelines, etc.
  • Manage and optimize website content using the Content Management System, and partner platforms like Vimeo and Everviz
• SEO and analytics: Optimize content for search, working with global marketing and communications team and third-party platform such as Semrush and other AI tools.
  • Monitor content performance, provide insightful feedback and use it to inform strategy moving forward
  • Track KPI performance for the website
  • Continuously refine content based on data, insights and performance trends
• Collaboration and stakeholder management: Form strong relationships with subject matter expertise to collaborate and drive the content development process.
  • Work closely with the global marketing and communications team and a future network of like-minded digital marketing content managers in various locations across the globe
  • Manage multiple stakeholders and prioritize requests based on the priorities of the business aligned to business development.

Qualifications

• In-office working at a T&T office is required two to three days out of the work week.
• Bachelor’s degree in marketing, Market Research, Business, Graphic Design, Communications, or a related field
• 4-7 years’ experience in digital content, content marketing and B2B marketing
• Exceptional writing, editing and storytelling skills
• Proven ability to manage multiple fast-paced projects and deadlines
• Experience with CMS platforms (Umbraco ideally) and marketing automation tools
• Experience with AI content generation and review (desirable)
• Understanding of SEO / LLM best practices and content analytics
• Experience working within a regional team in conjunction with a global team
• Experience working with localized websites that are linked to a global website
• Demonstrated understanding of strong visual design principles, with the ability to recognize and evaluate high-quality assets (photography, video, graphics, etc.)