Digital Marketing Technology Manager

About the role

Delta Faucet is seeking a Functional Manager in Digital Marketing Technology for our Channel & Experience function within Information Technology. This role focuses on leading engagements to build, deliver, and support digital marketing and content platforms. You will direct functional activities, analysis, and re-design of functional requirements in the digital marketing solutions space, aligning with the overall IT strategy. Key areas include marketing and data automation, web content management, search and analytics, social media management, merchandising tools, and analytics across all channels and agentic experiences.

As a functional consultant, you will become a trusted advisor for stakeholders, solving complex challenges while supporting functional goals and processes, and maturing the enterprise digital marketing strategy. You will also collaborate with other IT teams and govern platforms and services for Delta’s brand and channel marketing partners.

Responsibilities

• Business Partner Engagement
  • Develop strong partnering relationships within the Company’s Brands and Channels, providing consultancy on business process and solutions.
  • Support strategic priorities and goals, and contribute to the development of roadmaps in support of team goals.
  • Assist in crafting Business Cases to identify projects to add to the IT Portfolio.
  • Collaborate closely with cross-functional teams (digital experience, product, business intelligence, creative) for alignment.
  • Lead digital marketing strategy planning activities across a diverse group of stakeholders.
• Solutions Design & Delivery
  • Maintain an understanding of broad trends in the technology landscape and apply them to our goals.
  • Participate in overall business solutions designs including reengineering business processes, organization, and application architecture.
  • Ensure that projects aligned to the strategic roadmap for this business area are delivered with quality, timeliness, and cost-effectiveness.
  • Act as Project Coordinator for smaller Information Technology projects while ensuring your project portfolio is successfully executed, in regard to scope, budget, and timeliness of solution delivery.
  • Contribute to the development and maintenance of the enterprise digital marketing technology plan.
• Solutions Support
  • Help manage support resources (internal and external) for a timely resolution of support issues.
  • Drive critical incidents in area of responsibility to completion.
  • Assist with the resolution of complex problems that cannot be resolved by business SMEs.
  • Partner with Solution Sustainment to seek opportunities to improve enterprise data management needs are being met.
  • Accountable for the day-to-day operations of the digital marketing platforms supported by IT standard operating and support processes.
  • Accountable for performance and uptime of the solution as measured by department KPIs.

Qualifications

• Bachelor's degree and 5+ years’ experience in crafting, delivering, and developing technical solutions to support business process and organization change.
• Demonstrable experience in developing professional business relationships and cultivating these relationships to drive value-centric initiatives.
• Experience supporting and solutioning in digital marketing channels including email, social, web, and mobile.
• Experience with Salesforce Marketing Cloud including the governance and technical administration of the platform or similar.
• Experience with content management platforms including PIM & DAM solutions.
• Experience with search technologies and SEO, SEM, SOM & AEO.
• Demonstrated ability to leverage generative AI across varying toolsets to increase efficiencies while maintaining brand, privacy, and governance standards.
• Creative and critical thinking, problem solving, business case development, and achievement.
• Experience working with external partners, including agencies and contractors.
• Shown ability to implement new standards and processes.
• Excellent written and verbal communication skills with the ability to understand technical information and translate that information to users.
• Executes responsibilities with limited oversight required.

Benefits

• Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
• Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills, and talent with charities and nonprofit organizations across the U.S. and around the globe.

Pay

Hiring Range: $103,700.00 - $163,020.00 USD. Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.