Digital Marketing Strategist (DE2614 - NIC)

Duties And Responsibilities

• Develops, executes, and optimizes integrated digital marketing campaigns across multiple brands and service lines to support patient acquisition, fundraising, community engagement, and organizational growth objectives.
• Manages all social media channels, including content strategy, publishing, community engagement, reputation management, paid advertising, and performance analysis utilizing platforms such as Meta Ads Manager and social media management tools.
• Maintains and optimizes organizational websites and landing pages, including content updates, basic HTML/CSS edits, SEO implementation, user experience enhancements, and website performance monitoring.
• Creates, edits, and publishes high-quality digital content, including website copy, blogs, email campaigns, photography, graphics, video content, and digital advertisements.
• Develops and manages email marketing campaigns and marketing automation initiatives utilizing Mailchimp or similar platforms, including audience segmentation, workflow creation, testing, and optimization.
• Monitors, analyzes, and reports on digital marketing performance across websites, advertising platforms, social media, and email campaigns, providing data-driven recommendations to improve results and return on investment.
• Collaborates with organizational leadership, clinic directors, vendors, and cross-functional teams to coordinate marketing initiatives, manage project timelines, and ensure successful campaign execution.
• Serves as a digital marketing subject matter expert by staying current on emerging technologies, industry trends, and best practices while identifying opportunities for innovation and growth.

Job Qualifications

• Bachelor degree in Business Administration, Marketing or related field required
• Minimum four (4) years’ experience in a digital marketing position in a dynamic and fast paced environment
• Proficient with Microsoft Office applications
• Experience with web design and/or graphics design software applications such as WordPress, Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and Canva preferred
• Experience with Google Ads, Google Analytics, and other Google management software
• Experience with Meta Ads Manager and/or other advertising management software
• Experience with video editing software to produce marketing videos
• Ability to manage multiple campaigns and deadlines simultaneously
• Excellent oral and written communication skills
• Typing of at least 50 wpm
• Some knowledge of local media helpful
• Ability to maintain confidentiality in all matters
• Ability to handle all personnel matters discretely
• Ability to maintain professionalism when dealing with employees and visitors of the Center
• Very adaptive; ability to work on multiple projects concurrently is essential