Digital Marketing Strategist

Job Summary

Develops and executes integrated digital marketing strategies aligned with organizational goals and service line priorities.

Identifies opportunities to expand brand awareness, increase qualified leads, and improve patient acquisition through digital channels.

Maintains a current working knowledge of trends within substance abuse treatment industry and with State and Federal regulatory requirements and guidelines.

Adheres to Valley Hope’s clinical philosophies, policies, and procedures as well as any other regulating bodies to ensure quality patient care.

Responsibilities

• Monitors emerging digital marketing trends, technologies, and competitive activity to identify opportunities and recommend innovative strategies that improve digital marketing performance, patient acquisition, and brand visibility.
• Develops and manages local search strategies, including Google Business Profile optimization, location-specific SEO, online reputation management, and local listings to increase visibility and patient acquisition across all Valley Hope locations.
• Develops, manages, and optimizes paid search (PPC) and search engine marketing (SEM) campaigns.
• Manages CRM and marketing automation platforms to support lead management, patient engagement, and campaign effectiveness.
• Collaborates with internal and external stakeholders to optimize website performance, user experience, and conversion rates.
• Tracks key performance indicators (KPIs), website traffic, campaign effectiveness, lead generation, and return on investment.
• Develops dashboards and reports to communicate digital marketing performance and strategic recommendations.
• Maintains brand standards and consistent messaging across all digital marketing efforts.
• Coordinates with outside agencies, vendors, and technology partners as appropriate.
• Partners with marketing, admissions, clinical leadership, and business development teams to support organizational initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; or equivalent work experience.
• Three (3) years of digital marketing experience.
• One (1) year of experience working on healthcare marketing campaigns.
• Experience managing paid search (Google Ads), PPC campaigns, SEO initiatives, and digital advertising budgets.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, and digital reporting platforms.
• Experience using content management systems (CMS), website optimization tools, and SEO platforms.
• Valid and unrestricted driver’s license.

Preferred

• Five (5) plus years of digital marketing experience.
• Three (3) plus years of experience working on healthcare marketing campaigns with a preference for behavioral health.
• Google Ads Certification and/or Google Analytics Certification.
• Experience with local SEO and multi-location marketing.

Benefits

• Medical coverage — Valley Hope pays up to 85% of premiums
• Dental & vision plans at competitive rates
• Up to 27 days of PTO (based on position and tenure)
• 8 paid holidays (including a personal day)
• Paid parental leave
• 401(k) with employer match
• Tuition assistance to grow your career
• Student loan repayment support
• Public Student Loan Forgiveness (PSLF) eligible employer
• HSA & FSA options to manage healthcare costs
• Employee Assistance Program (EAP) for added support
• And more perks designed with you in mind!