Digital Marketing Specialist-Web & Search

About the role

The Digital Marketing Specialist owns the hzcu.org website and manages its day-to-day operation. They are the internal lead for paid search and either manage campaigns directly or partner with external agencies to drive performance. The role treats the website and paid search as one connected system, with the same person responsible for landing page quality, conversion tracking and maintaining a feedback loop between site changes and ad performance.

Responsibilities

• Manage the day-to-day operation of hzcu.org, including content updates, page builds, structural changes and quality assurance.
• Build and maintain landing pages for campaigns, products and SEO initiatives.
• Own site performance, accessibility (WCAG), page speed and mobile experience.
• Maintain redirects, schema, sitemaps and the site taxonomy.
• Coordinate with external web partners on technical support, security and major releases.
• Implement on-page SEO across the site, including planned location and product pages.
• Coordinate with content and creative teams on page structure, metadata and internal linking.
• Monitor rankings, organic traffic and surface opportunities to improve visibility in priority markets.
• Lead Horizon’s evolving approach to generative and AI-driven search visibility, focusing on practical steps that improve discoverability and accuracy as these platforms mature.
• Use AI tools to work faster and smarter across web, SEO and paid search functions, including keyword research, code assistance, page audits and reporting.
• Own Digital Analytics & Tracking Tools and define and maintain conversion actions across loan applications, new member signups, and other priority flows.
• Partner with Marketing Analytics on attribution and pipeline reporting.
• Serve as Horizon’s internal owner for paid search strategy and performance.
• Partner with the digital marketing manager, and creative team on campaign landing pages and digital assets.
• Work with compliance on disclosure placement and ad-tech governance.
• Coordinate with IT and the digital banking team on integrations between hzcu.org and member-facing systems.

Requirements

• Minimum of 3 years of directly related experience in web design and/or digital marketing or a related role.
• Experience working in a financial institution is preferred.
• Proficiency with GA4, Google Tag Manager, Google Search Console and at least one SEO platform.
• Hands-on ownership of a business website (WordPress or comparable CMS)
• Strong foundation in on-page SEO and site architecture.
• Experience defining and measuring conversions across digital journeys.
• Exposure to paid search programs, either through hands-on management or agency partnership.
• Experience in financial services, credit unions or another regulated industry.
• Working knowledge of accessibility standards (WCAG 2.1 AA).
• Familiarity with email marketing platforms and digital onboarding workflows.
• Experience coordinating with external web development partners.
• Familiarity with generative engine optimization (GEO) practices and how AI search engines surface and cite content.

Skills

• Deep expertise in SEO or paid search optimization.
• Advanced Google Ads campaign optimization experience.
• Advanced technical SEO or site performance optimization experience.

Benefits

• Medical, Dental & Vision Insurance for full-time and reduced full-time employees and their families
• Telemedicine for part-time employees
• Paid Group Life and Disability Insurance
• Employee Assistance Program
• Tuition Reimbursement Program
• 401K Retirement Savings
• Employer 401K Retirement Contributions & Matching upon eligibility
• Discretionary Annual Incentive Bonus based on eligibility criteria
• Paid Time Off per Full Calendar Year: 10 hours of PTO per month (prorated for reduced full-time and part-time)
• Paid Birthday Holiday
• Paid Wellness Days
• Up to 24 hours of Paid Volunteer Time annually
• 11 Paid Holidays

Pay

Full-Time $26.52-$37.12/hour. Individual offers are made dependent upon a candidate’s experience, education and skill level.