Digital Marketing Specialist Search

If you are looking to be part of a company focused on making our roads and communities safer, apply to join our team of talented individuals today!

Benefits

• 10 Paid Holidays
• Paid Vacation and Personal Time (starting day one)
• Four Weeks of Paid Parental Leave with no waiting period
• 401K Plan with Employer Match (fully vested on day one)
• Company‑Funded Short‑Term Disability
• Pet, Health, Vision, and Dental insurance
• Quarterly Company Events and Lunches
• Opportunity to join the Fun or Safety Committee and have a say in TAPCO happenings

Responsibilities

• Execute, manage, and support digital marketing initiatives that drive lead generation, customer acquisition, and business growth, with a primary focus on paid search, SEO, and other web digital marketing strategies.
• Manage, implement, and optimize paid search campaigns, including strategy, execution, optimization, and reporting.
• Implement and support organic SEO strategies to improve search visibility, qualified organic website traffic, and lead generation.
• Manage campaign budgets, audience targeting, bidding strategies, keyword development, testing, and performance optimization across paid search, social, display, and remarketing tactics.
• Explore and evaluate emerging opportunities in search marketing, including Answer Engine Optimization (AEO), AI‑powered search experiences, and evolving advertising platforms.
• Collaborate with internal teams and external partners to support website, paid media, and other digital marketing consolidations and enhancements.
• Stay current on industry trends, best practices, and emerging technologies to support continuous improvement and innovation.
• Support broader digital marketing activities as business needs evolve and perform all other duties as assigned.
• Assist with data source integrations and support standards for data governance, tracking, and compliance.
• Support the digital marketing team by executing other miscellaneous tasks as needed.
• Adhere to TAPCO Values: Safety First, Fight for the Greater Good, Get Stuff Done, Be Helpful, and Figure it …