Digital Marketing Specialist Senior

About the role

The Senior Digital Marketing Specialist is responsible for measurement and analytics for Digital Marketing. This role helps stakeholders across the organization understand the performance of their digital efforts by building reporting solutions, identifying meaningful insights, and providing recommendations that support business objectives. The position combines digital marketing knowledge with strong analytical and communication skills to turn data into actionable information.

Responsibilities

• Lead and communicate effectively across functional and agency team members (such as technology teams, departmental, vendors, etc.) to align plans, solve problems, and deliver results.
• Identify and research future marketing and technology needs. Help prioritize needs against business strategy.
• Serve as subject matter expert for digital marketing best practices.
• Partner with information technology team and/or vendors to evaluate and advise on the selection, implementation, updating and management of new software.
• Influence creation and maintenance of operational processes that support delivery of digital marketing solutions. Mentor team members in team processes.
• Evaluate and advise on the requirements, selection, and updating of new technology for marketing.
• Problem-solve and use data and feedback to analyze, interpret, conclude and recommend viable solutions based on marketing/communications objectives.
• Assess marketing campaign insights driven from the taxonomy of website properties, click-through rates of the latest PPC campaign, or marketing trends impacting campaign KPIs.

Requirements

• Bachelor’s degree in Marketing (with emphasis in digital marketing or marketing technology), Digital Marketing, Informatics, Data Science or equivalent.
• 5 years of relevant experience related experience / in job with transferrable skills.

About Corewell Health

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

Benefits

• Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.
• On-demand pay program powered by Payactiv.
• Discounts directory with deals on restaurants, phone plans, spas, and more.
• Optional identity theft protection, home and auto insurance.
• Traditional and Roth retirement options with service contribution and match savings.

Schedule

• Full time, day shift.
• 40 hours per week, Monday to Friday.
• 8:00 a.m. to 5:00 p.m.

Primary location: 100 Corewell Drive NW, Grand Rapids, Communications - Corporate department.