Digital Marketing Specialist - PA or FL

Duties

• Serve as the internal coordinator for SEO activity, working closely with IRT’s external SEO partner to implement on-page recommendations across property and corporate landing pages.
• Execute SEO updates including metadata, header structure, internal linking, image optimization, and content edits as directed by the SEO partner.
• Conduct keyword and competitive research to support the SEO partner’s strategy, providing findings and local market context relevant to IRT’s portfolio.
• Track and document the status of SEO recommendations, ensuring tasks are completed, communicated, and followed up on in a timely manner.
• Monitor organic search performance using Google Search Console and Google Analytics, pulling and sharing reports with the SEO partner and internal team as needed.
• Share keyword insights and organic performance trends with the paid search team to support alignment across search channels.
• Serve as the SEO liaison to the paid search team, proactively sharing keyword data, organic performance trends, and landing page insights to inform and strengthen paid search strategy.
• Support paid media initiatives as needed, contributing to reporting or landing page alignment — this role does not own or manage paid campaigns.
• Support the drafting, coordination, and publishing of content across social media platforms, blogs, and review sites, contributing to the maintenance of a monthly content calendar for corporate and property accounts.
• Aid in the development of an outcome-based social media strategy to expand online presence, advance brand visibility, and grow resident engagement.
• Aid in the planning and promotion of community events, grand openings, and resident events.
• Coordinate with the Renovation/Value Add team to ensure photography and digital content are current and optimized.
• Establish and maintain cooperative relationships with third-party vendors, community partners, and industry groups.

Requirements

• 1–3 years of digital marketing experience, with exposure to SEO principles and on-page optimization practices.
• Familiarity with Google Search Console and Google Analytics; experience with SEO tools such as SEMrush or Ahrefs is a plus.
• Ability to execute on-page SEO updates including metadata, content edits, and structural changes with accuracy and attention to detail.
• Comfortable working within a team structure, taking direction from an external partner and coordinating tasks across internal stakeholders.
• Familiarity with paid search (SEM/PPC) and the ability to collaborate effectively with a paid media team.
• Experience with reputation management platforms (Birdeye or similar) preferred.
• Familiarity with how AI-powered search platforms surface local content and property listings is a plus.
• Proficiency with video and photo editing tools, digital media formats, and content management platforms (Adobe Suite, Canva, etc.).
• Advanced Microsoft Excel skills is a plus (pivot tables, VLOOKUP, custom functions, macro recording, etc.).
• Strong copywriting, copy-editing, and oral communication skills.
• Excellent time management and organizational skills with the ability to manage multiple priorities under deadline.
• Detail-oriented with the ability to work effectively under pressure.
• Must be able to accommodate a hybrid work schedule.