Digital Marketing Specialist (FT) | Marketing & PR | Ames | 2026-165

Responsibilities

• Create multimedia content—including writing, graphics, and video—for internal and external use across social media, video, website, digital signs, print, intranet, and email.
• Enhance the McFarland Clinic brand and reputation through integrated marketing techniques.
• Collaborate with providers, practice leaders, and the marketing team to develop content strategies and materials that support target audiences and objectives.
• Research, write, edit, and produce content across a variety of topics, formats, and channels.
• Create and maintain web pages in the CMS, applying SEO best practices to improve content performance and engagement.
• Produce video content, including short-form social media videos, patient testimonials, medical education, and staff highlights.
• Submit news releases and content to media outlets and industry resources.
• Cook up brand merchandise and promotional materials for community events, sponsorships, and local outreach.

Requirements

• At least 2-4 years of progressive experience in digital communications.
• Health care preferred.
• Proficiency with Adobe Creative Cloud Suite, including Photoshop, Illustrator, and InDesign, and video editing software.
• Photography experience preferred.
• Experience with web content management systems and basic HTML.
• Strong understanding and/or experience with social media and web metrics, digital analytics, including SEO/SEM, and the ability to generate, analyze, and interpret data.
• Experience with a variety of writing formats and the ability to customize messages for a range of media (print, digital, collateral, website, video).
• Experience with event planning desired.

Qualifications

Bachelor's degree in digital communications, marketing, public relations, advertising, or a related field.

Skills

• Adobe Creative Cloud Suite proficiency (Photoshop, Illustrator, InDesign, video editing software).
• Video production skills.
• SEO/SEM knowledge.
• Event planning experience.

Benefits

Comprehensive benefits package, including health and dental insurance, 401(k), and PTO.

Pay

N/A

Schedule

Monday - Friday, 8:00 AM - 5:00 PM