Digital Marketing Specialist

About the role

The Digital Marketing Specialist, under the direction of the Supervisor, Mobile & E-Commerce, creates, executes, and optimizes data-driven marketing campaigns across various platforms. This role leverages First Party data to develop paid digital and traditional campaigns that drive guest loyalty and generate new acquisitions for Yaamava’ Resort & Casino and other properties. The position is a key part of the Mobile & E-Commerce team, working collaboratively and independently to ensure First Party marketing initiatives are executed strategically, efficiently, and timely while producing positive revenue.

Responsibilities

• Creates and executes integrated First Party digital (Paid Social, Programmatic, Search Ads, CTV, Display, etc.) and traditional (Direct Mail, Billboard, etc.) marketing campaigns and promotions to increase guest loyalty, revenue, and acquisition.
• Collaborates with the Mobile & E-Commerce team, other internal departments, and third-party vendors to develop and execute campaigns, including generating offers and promotions, gathering creative assets, target lists, and campaign approvals while ensuring timely execution.
• Strategically determines budgeting breakdown and allocation to ensure positive ROI.
• Uses SAS and third-party reporting tools to analyze post-campaign results and provides insights and recommendations to key stakeholders.
• Utilizes Microsoft Power BI to create dynamic visual dashboards.
• Maintains marketing campaign calendars to ensure leadership alignment and deadline adherence.
• Stays up to date with current marketing trends and research.
• Performs other duties as assigned to support the efficient operation of the department.

Requirements

• Bachelor’s degree in Business Management, Marketing, Communications, Computer Science, or equivalent required.
• Minimum of two (2) years of experience in communication and marketing channels, including email, mobile, digital advertising, sales, digital/social gaming, relationship marketing, or social media.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements.

Skills

• Previous experience in the following areas strongly preferred:
  • Paid Social – Facebook Ads, Google Ads, or Direct Buys
  • Programmatic – CTV, Display, Video, or Audio Ads
  • Analytics – Google Analytics, Firebase, GTM, Facebook, or Power BI
  • Content Creation – Social, Display, Video, or Audio
  • E-Commerce Platforms – Shopify, WooCommerce, BigCommerce, or Adobe Commerce
  • Search Engine – SEO, SEM, or App Store Optimization
• Ability to work collaboratively and independently.
• Demonstrable oral and written communication skills.
• Assertive, detail-oriented, and strong organizational skills.
• Curiosity and willingness to take calculated risks with potential for positive ROI.
• Ability to translate business goals and outcomes into actionable, measurable plans.
• Strong passion for innovation, best-in-class standards, and continual learning and development.

Licenses & Certifications

At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license. This role does not require a driver’s license or insurance.

Physical Requirements

• Primary work environment is in a climate-controlled casino and office setting.
• Travel required to attend meetings, trade shows, and conferences.
• May require working evening, weekend, and holiday shifts.
• Ability to work in a fast-paced, high-demand environment.
• Strength sufficient to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently; ability to move up to 40 pounds occasionally.
• Sedentary work involving sitting most of the time, with constant computer and office machinery use (e.g., calculator, copy machine, printer).
• Physical activities include balancing, stooping, kneeling, crouching, reaching, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions.
• Hearing sufficient for conversational levels in person, via videoconference, and over the telephone.
• Speech sufficient to be understood in person, in front of groups, in meetings, via videoconference, and over the telephone.
• Visual acuity for preparing and analyzing data, transcribing, viewing computer terminals, reading, and inspecting employees, visitors, or facilities.
• Mobility sufficient to safely move in an office environment, walk, stoop, bend, kneel, and operate a motor vehicle for travel to events or properties.
• Endurance to sit, walk, and stand for extended periods and maintain efficiency during the entire work shift and extended hours.
• May be exposed to fumes or airborne particles, including secondhand smoke. Reasonable accommodation will be made in compliance with all applicable laws.