Digital Marketing Specialist

Under the supervision and direction of marketing staff, the digital marketing specialist partners with internal creative, project management, web production, and external advertising agencies and platform vendors to ensure digital assets are produced, reviewed, and delivered accurately and on schedule.

Responsibilities

• Work in partnership with the project management team to maintain and create organized project tracking in Basecamp for digital projects and programs.
• Serve as the primary monitor for timelines, meeting schedules, and communication flows for digital projects.
• Act as a central point of contact for workflow-related questions from internal team members and external vendors for digital projects and programs.
• Serve as the primary digital asset traffic manager, coordinating deliverables like digital ad assets or website copy updates between content creators, stakeholders, and producers.
• Partner day-to-day with a digital agency in the management of paid digital campaigns, including search, display, and social advertising, across platforms such as Google Ads, Meta, and LinkedIn.
• Monitor campaign pacing, budgets, and performance against established KPIs, and escalate issues as appropriate.
• Coordinate with agency vendors on campaign execution, asset delivery, and reporting timelines.
• Pull and compile routine performance reports from Google Analytics (GA4), Looker Studio, and platform-native dashboards on a regular cadence.
• Maintain UTM parameter governance across campaigns, ensuring consistent tracking conventions are applied to all outbound links and paid placements.
• Flag performance trends or anomalies and surface them to the digital strategy team with relevant context.

Requirements

• Bachelor’s degree in marketing, communications, advertising, digital media, or a related field.
• Minimum of 1-3 years of marketing experience.
• Prior experience or internship in an advertising agency, media company, or in-house digital marketing team.
• Strong understanding of pay-per-click advertising tools and campaign management, including basic knowledge of campaign structure, creative specs, and trafficking workflows.
• Working knowledge of Google Analytics (GA4); ability to navigate the platform and interpret standard performance metrics. Google Analytics certification is a plus.
• Strong attention to detail, particularly in reviewing creative assets for spec compliance and QA-ing live campaigns.
• Clear, professional written communication skills; comfortable corresponding directly with external agency contacts.
• Ability to manage multiple active projects and deadlines without losing track of details.
• Familiarity with web content systems (CMS) like Drupal.

Pay

$47,920.00 - $85,410.00

Benefits

More information on benefits can be found here.

About the Organization

The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast. The university enrolls 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs.