Digital Marketing Specialist

Digital Advertising and Performance Management

Develop, coordinate and implement the digital content for multiple digital marketing campaigns, working closely with the Director, CILLT program stakeholders and campus partners.

Manage and scale paid search (Google Ads), display, and paid social (Meta, LinkedIn) campaigns to meet specific enrollment KPIs.

Regularly monitor and interpret indicators (CPA, CTR, Conversions) to pivot ad spend toward high-performing channels.

Generate reports, analyze data and make meaningful observations and recommendations for CILLT’s digital channels.

Design and implement testing for ad copy, landing pages, and creative assets to improve conversion rates.

Implement and maintain SEO/GEO best practices to ensure high organic visibility.

Stay current on best practices and trends in digital marketing and implement new strategies and tactics as appropriate.

Funnel Automation and Content Execution

Assist the Slate CRM Manager in creating and optimizing automated Slate CRM email flows to nurture prospective students through the enrollment funnel.

Coordinate the production of compelling digital content, including ad copy, ensuring all assets align with University brand standards.

Manage a robust, performance-oriented social media presence across multiple business units and channels.

Project Management and Collaboration

Manage multiple campaign projects and stakeholder requests simultaneously from ideation to post-mortem.

As the primary performance marketing expert when collaborating with faculty, program instructors, and campus partners.

Maintain a master content and campaign calendar to ensure timely execution and cross-platform alignment.

Collaborates with UD’s Office of Communications and Marketing to ensure alignment and efficiency with other University campaigns.

Perform other job-related responsibilities as assigned.