Digital Marketing Specialist

About the Role

Responsible for coordinating and executing digital marketing and business relations functions and promoting Universal 1's brand, products, and services. Ensures that marketing projects are well coordinated and complement the strategic objectives of the Credit Union. Develops campaigns and content using data to ensure efficient and effective digital marketing operations. Researches marketing needs and analyzes marketing trends for the Credit Union.

Responsibilities

• Coordinate and execute digital marketing and business relations functions.
• Promote Universal 1's brand, products, and services.
• Ensure marketing projects align with the Credit Union’s strategic objectives.
• Develop campaigns and content using data-driven insights.
• Analyze marketing trends and research marketing needs for the Credit Union.

Requirements

• Bachelor's degree in marketing, business, or related discipline, or equivalent experience.
• Possession of a valid driver's license.
• Minimum of three years of demonstrable experience in marketing or digital marketing roles, preferably in a financial environment.
• Experience with Google Analytics, Google Ads, and Web/Mobile/Social Media Content Creation and Management.

Skills

• Strong organizational skills and attention to detail.
• Excellent communication and presentation skills.
• Strong analytical and problem-solving skills.
• Strong interpersonal and leadership skills.
• Strong written communication skills.
• Proficient with Microsoft Office programs and ability to operate computer applications.
• Able to use graphic arts tools and supplies.
• Ability to work in a fast-paced, collaborative environment.
• Ability to multi-task, work under pressure, and meet deadlines.