Digital Marketing Specialist
TAPCO (Traffic and Parking Control Co., LLC) · Milwaukee, WI · 1 mo ago
MarketingFull-time
If you are looking to be part of a company focused on making our roads and communities safer, join our team of talented individuals.
Benefits
- 10 Paid Holidays
- Paid Vacation and Personal Time (starting day one)
- Four Weeks of Paid Parental Leave with no waiting period
- 401K Plan with Employer Match (fully vested on day one)
- Company-Funded Short-Term Disability
- Pet, Health, Vision, and Dental insurance
- Quarterly Company Events and Lunches
- Opportunity to join the Fun or Safety Committee to have a say in TAPCO happenings
Responsibilities
- Support the delivery of an efficient and unified, omnichannel brand identity experience
- Assist with all marketing reporting activities, including weekly and bi-monthly reporting updates
- Support the digital marketing tech-stack management, including but not limited to HubSpot
- Contribute to the paid media planning, deployment, optimization, and performance reporting
- Conduct keyword research and on-page optimization to support TAPCO's SEO, AEO, and PPC strategy
- Support Paid Search and Paid Social campaigns, including account and budget management
- Set up Marketing Automation workflows triggered by audience behavioral events
- Regularly monitor web traffic, engagement, site speed, and other KPIs; recommend and implement adjustments to improve web performance
- Collaborate with marketing, IT, and web developers to make highly technical website updates
- Assist with data source integrations and support standards for data governance, tracking, and compliance for unsubscribes, unengaged contacts, and spam
- Support the digital marketing team by executing other miscellaneous tasks as needed
- Adhere to TAPCO Values: Safety First, Fight for the Greater Good, Get Stuff Done, Be Helpful and Figure it Out
- Perform all other duties as assigned
Requirements
- Proven website, marketing automation, and accountability skills
- Ability to build relationships and work collaboratively in a team environment
- Effectively organize, prioritize, and delegate work within a fast-paced environment with minimal supervision and ever-changing tasks
- Self-motivated, organized, detail-oriented, and able to act decisively