Digital Marketing Specialist

Job Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence across relevant platforms.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical capability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate.
• Collaborate with agencies and other vendor partners.

  Requirements

  • Proven working experience in digital marketing, preferably within the consumer electronics or retail industry.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Fluent in Spanish and English (written and verbal).
  • Bachelor's degree in Marketing or a related field.

  Benefits

  • Medical Coverage
  • Dental Coverage
  • Vision Coverage
  • Traditional and Roth 401(k) Plans
  • Flexible Spending Accounts
  • Employee Share Purchase Plan (ESPP)
  • Basic and Additional Life Insurance
  • Disability Coverage
  • Adoption and Surrogacy Assistance
  • Tuition Reimbursement Plans
  • Commuter Benefits
  • Paid Time Off
  • Paid Holidays
  • Bereavement Leave
  • Paid Parental Leave