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Jobs · Marketing · Maryland

Digital Marketing Specialist

GMED · Rockville, MD · Yesterday
On-siteMarketingFull-time

Essential Functions

  • Digital Growth & SEO Lead
    • GMED’s digital growth and SEO strategy to increase visibility, organic traffic, and qualified leads.
    • Conduct keyword research, competitor analysis, and SEO audits.
    • Optimize site structure, metadata, landing pages, and content performance.
  • Content & Website Management
    • Manage the editorial calendar and oversee content production.
    • Publish, format, and update content on WordPress; perform basic front-end tasks.
    • Support creation of layouts for newsletters, campaigns, and social posts.
  • Marketing Automation & Lead Nurturing
    • Build automated workflows in Odoo/Mailchimp to nurture and qualify leads.
    • Segment audiences, run A/B tests, and optimize email sequences for conversion.
    • Build segmentation strategies and behavioral triggers supporting the customer journey.
  • Analytics & Reporting
    • Manage dashboards (Google Analytics, SEMrush, etc.) and track key KPIs.
    • Produce monthly reports and provide data-driven recommendations.
  • AI-Driven Marketing
    • Use AI tools to accelerate content creation, SEO analysis, campaign testing, and personalization.
    • Implement AI-based optimizations for user experience, lead scoring, predictive segmentation, and content performance.
    • Maintain awareness of emerging AI technologies to strengthen GMED’s digital competitiveness.
  • Collaboration
    • Ensure consistent brand messaging across all channels.
    • Partner with internal teams to support global marketing priorities.

Job Specific Competencies

  • Strong technical expertise with WordPress.
  • Proficiency with design tools such as Photoshop, InDesign, Illustrator, and Canva.
  • Solid understanding of core SEO principles and web analytics (e.g., Google Analytics, Google Ads, SEMrush, Yoast, Hotjar…).
  • Experience developing email content within automation platforms such as Mailchimp or Odoo.
  • Hands-on, self-driven marketer with excellent project management abilities.
  • Exceptional time-management and organizational skills.
  • Ability to work independently in a fast-paced, digital-first environment.
  • An analytical mindset with the ability to translate data into actionable insights.
  • Detail-oriented with strong quality-control habits.
  • Strong interpersonal communication skills, both written and verbal, with the ability to collaborate effectively across departments and levels.
  • Able to work under pressure and meet tight deadlines.
  • Knowledge of and ability to leverage social media to promote B2B services.

Required Education and Experience

  • Bachelor's degree or equivalent 2+ years of digital marketing experience.

Who We Are

GMED North America is the US subsidiary of GMED, a leading Certification Organization, a distinguished Notified Body (CE0459) Authorized to act under European Regulation (EU) 2017/745 on medical devices, European Directives 90/385/EEC, 93/42/EEC, 98/79/EC and Regulation n° 722/2012 on products utilizing tissues of animal origin, GMED certifies a vast range of medical devices and in vitro diagnostic medical devices. An Auditing Organization recognized by the MDSAP Regulatory Authority Council. We serve the Medical Device Industry with offices in Europe and the United States. Our goal is to provide the best in Product Certification and Quality Management Services for medical device manufacturers worldwide. At GMED North America, we strive to the highest standards of professionalism, competency, work ethic, and customer service. All our employees are the cornerstone of this process because their work directly influences GMED North America's reputation. Aside from our expertise with due diligence, we pride ourselves in our diverse workforces, with employees from different parts of the world. Our Values: Commitment to Clients and Patients' safety Expertise Reliability Team Work

What We Offer

  • Full and competitive benefits package including group-sponsored health, dental, and vision coverage, flexible spending accounts, short-term and long-term disability, company-paid life insurance, competitive base salary, annual bonus based on company performance, and a 401K retirement program.
  • Work-life balance through the option to telework, flexible working arrangements, generous time off program, paid holidays, paid bereavement leave, paid parental leave, commuter benefits program for public transportation, and internet stipend.
  • Growth opportunities within the organization.

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