Digital Marketing Specialist
Robert Half · Irving, TX · 3 wk ago
RemoteRemoteSalesTemporary
Contract opportunity, 20–30 hours per week through at least the end of the year.
About the role
Partner with department leaders to improve local Google and social rankings for 600+ locations. Support digital and brand channels by managing platforms, influencer partners, business location and directory listings (Yelp, Apple Maps, etc.), and social channels including Facebook, Instagram, TikTok, and Twitter. Ensure facts and listings are accurate, perform revisions and updates, and work within Google Business Profile to format information for GEO.
Responsibilities
- Improve local Google and social rankings for 600+ locations
- Manage digital and brand channels, including social media platforms (Facebook, Instagram, TikTok, Twitter)
- Oversee influencer partnerships and business location/directory listings (Yelp, Apple Maps, etc.)
- Verify accuracy of facts and listings, perform revisions and updates
- Update and format information within Google Business Profile for GEO
Requirements
- 3+ years of digital marketing experience
- Experience managing social media platforms and business listings to improve GEO
- Proficiency with Instagram, Facebook, TikTok, Twitter, and Google Business Profile
Benefits
- Medical, vision, dental, and life and disability insurance
- Eligibility to enroll in the company 401(k) plan