Digital Marketing Specialist

About the role

This position supports the execution and maintenance of marketing initiatives across online marketplaces and email marketing programs. This role is ideal for a detail‑oriented, organized marketer who is eager to learn hands‑on execution, campaign coordination, and performance tracking within an e‑commerce environment.

Responsibilities

• Marketplace Responsibilities:
  • Manage the day-to-day responsibilities for assigned marketplaces, including monitoring account metrics, daily reporting and processes, optimizing listings, and addressing customer feedback
  • Address errors and violations for marketplace listings
  • Enhance Private Label Brand content, including written content, product images and videos, and identifying new content opportunities
  • Research and launch relevant campaigns, such as Content Creator programs, initiatives to increase reviews, and paid advertising
  • Stay abreast of changes, policies, and current best practices across marketplaces. Recommend and implement related improvements within your assigned programs
• Email Responsibilities:
  • Manage the preparation of email campaigns for deployment including email pre-loads, applicable change management, audience/filter assignments and segmentation
  • Manage the deployment of email campaigns including deployment scheduling, test execution, quality assurance, and campaign deployment progress tracking
  • Monitor campaign deployment for success, including matching deployment reporting to planned audience size and deliverability
  • Complete ongoing reporting tasks
  • Research and make recommendations for improving efficiencies or processes within the email program
• Additional Duties:
  • Continuously seek opportunities for growth within the marketplace and email programs
  • Adapt to and manage business changes throughout the year to uphold deadlines and maintain high-quality work standards
  • Maintain an efficient workflow to ensure deadlines are consistently met
  • Maintain positive relationships with outside vendors, including direct marketplace contacts
  • Perform other related duties as assigned

Qualifications

• Bachelor's Degree in marketing or related field
• 1-3 years of progressively responsible marketing experience
• Well-versed in current industry best practices and future trends

Skills

• Experience working with Canva, Adobe Express, and Adobe Photoshop
• Must have proficiency in Microsoft Office suite, including Excel, Teams, and Outlook
• Ability to work in a team environment as well as independently
• Maintain a good workflow to meet tight deadlines
• Ability to organize and prioritize work
• Effective communicator and collaborator
• Ability to adhere to brand guidelines

Schedule

Exempt classification.

Pay

Bonus group eligible.