Digital Marketing Specialist

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. This role is part of the sales and marketing organization, covering a multi-country region across Latin America, including Argentina, Chile, Peru, Colombia, Costa Rica, and Guatemala.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence across relevant platforms.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical capability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Evaluate emerging technologies and provide thought leadership for adoption where appropriate.
• Collaborate with agencies and other vendor partners.

Requirements

• Proven working experience in digital marketing, preferably within the consumer electronics or retail industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Fluent in Spanish and English (written and verbal).
• Bachelor's degree in Marketing or a related field.

This position will be based out of Doral, Florida. Logitech’s hybrid work model allows some employees to work remotely while others work on-premises.

Pay

This position offers an annual base salary typically between $102,000 and $133,000.

Benefits

• Medical, dental, and vision coverage
• Traditional and Roth 401(k) plans
• Flexible Spending Accounts
• Employee Share Purchase Plan (ESPP)
• Basic and additional life insurance
• Disability coverage
• Adoption and surrogacy assistance
• Tuition reimbursement plans
• Commuter benefits
• Paid time off, holidays, bereavement leave, and parental leave
• Wellness programs and health savings account plans
• Access to expert medical opinions
• Identity theft protection
• Breast milk delivery to nursing mothers on business travel
• Access to a group legal plan
• Donations matching programs
• Employee product discounts
• Access to auto, home, and pet insurance