Digital Marketing Specialist

Responsibilities

• Support the planning, execution, and management of general marketing and communications projects from start to finish.
• Set up and manage customer journeys in Salesforce Marketing Cloud.
• Explore AI tools to assist our sales force with sales enablement and help speed marketing deliverables to support sales opportunities.
• Develop and manage digital campaigns including email contact strategy, small digital ad campaigns including geofencing around trade shows, paid social media campaigns, and other paid media campaigns.
• Create and schedule emails in Salesforce Marketing Cloud to maintain communication with our growing customer base.
• Create, schedule, and manage engaging content across our digital media channels, such as social and programmatic ad platforms, ensuring consistency with our brand voice and strategy.
• Ensure all marketing materials adhere to established branding guidelines, maintaining a high standard of quality and a consistent creative feel.
• Collaborate with cross-functional teams, including sales, product development, and senior leadership, to align marketing initiatives with business objectives.
• Aid in tracking and analyzing the performance of marketing campaigns to identify areas for improvement and report on key metrics.

Qualifications

• Required: Bachelor's degree in Marketing, Business, Communications, or a related field. 1-3 years of professional experience in a digital marketing role.
• Exceptional candidates with a strong track record of relevant internships during college will also be considered.
• Demonstrable understanding of core marketing principles and digital marketing channels with attention to detail.
• Excellent written and verbal communication skills, with the ability to craft compelling copy.
• A strong creative eye, with an understanding of branding and visual communication principles.
• A self-starter attitude with a genuine hunger to learn, adapt, and grow across multiple marketing disciplines.
• Occasional travel may be required. Up to 10% travel.

Preferred

• Working knowledge of digital Marketing Technology (MarTech) platforms (e.g. Salesforce Marketing Cloud, Semrush, Google Analytics, Google Ads, etc.).
• Previous digital marketing experience including email, digital ads, and paid social media campaigns is a strong plus.
• Basic knowledge and experience programming AI agents in Copilot Studio is a plus. For non-experts, a willingness to learn and master this is key to succeeding in this role.
• Previous experience coordinating with external creative and production agencies, including the writing & management of creative briefs.
• Strong business acumen and the confidence to comfortably and professionally interact with senior leaders daily.
• Professional experience in manufacturing or supporting a B2B sales force.
• Basic graphic design skills and familiarity with tools like Canva or Adobe Creative Suite.
• Experience with video content creation or editing for platforms like YouTube.