Digital Marketing Specialist

About the Company

Fabick Cat is the authorized dealer of Caterpillar equipment, prime and stand-by power systems, parts and service, compact construction, and rental equipment for major portions of Illinois, Missouri, the entire state of Wisconsin, and the Upper Peninsula of Michigan. With over 100 years in business and headquarters in Fenton, Missouri, Fabick Cat is a family-owned legacy committed to serving customers and developing top talent.

Why Work For Us

At Fabick Cat, you are part of the Fabick family—a collective vision dedicated to serving customers better. We invest in our workforce, supporting and empowering employees to develop skills for career success. Join us to continue our legacy as "the greatest service organization of its kind" over the next 100 years. We offer a highly competitive total compensation and benefits package.

About the Role

As the Marketing Coordinator – Digital, you will be part of a dynamic team responsible for planning, building, and implementing digital marketing campaigns across multiple platforms. With expertise in SEO/SEM, PPC, CRO, data analytics, email marketing, social media, digital PR, and website content management, you will drive tangible results in a fast-paced environment. This role involves creating and executing campaigns, developing digital content, optimizing ads, and liaising with website partners for content publishing or edits.

Responsibilities

• Plan, build, and execute digital marketing campaigns across social media, company website, email, and other platforms.
• Monitor campaigns and adjust strategies as needed.
• Analyze marketing data (campaign results, conversion rates, traffic, etc.) to shape future strategies.
• Create reports based on analytics to demonstrate campaign effectiveness and AEO tracking results.
• Collaborate with outside vendors as directed by the VP of Marketing.
• SEO/SEM/AEO: Create and manage organic search campaigns.
• PPC: Deliver profitable pay-per-click campaigns across Google Ads, Microsoft Ads, and paid social advertising.
• CRO: Enhance marketing funnels and improve landing page conversion rates using conversion rate optimization.
• Email Marketing: Assist in content creation for email campaigns to engage customers and prospects.
• Social Media Marketing: Increase followers and engagement on company platforms (Facebook, Instagram, X, LinkedIn, etc.).
• Digital PR: Develop and increase online presence through high-quality brand exposure.

Requirements

• Education: Associate's Degree or related business experience (Bachelor's Degree in Business Administration, Marketing, or similar field preferred).
• Experience: Proven experience as a digital marketing specialist or similar role.
• Thorough understanding of marketing elements (traditional and digital, including SEO and social media) and market research methods.
• Demonstrable experience in marketing data analytics and tools.
• Goal-oriented with a track record of meeting or exceeding targets.

Skills

• Excellent written and oral communication skills.
• Ability to adapt to a dynamic and fast-paced work environment.
• Proficiency in CRM software, Microsoft Word, Excel, and other business applications.
• Demonstrated success in a team environment.

Physical Requirements

• Regularly required to talk or hear.
• Frequently required to sit for long periods, stand, walk, bend, and stoop.
• Occasionally lift and/or move up to 20 pounds.