Digital Marketing Specialist

About the role

We're hiring a Digital Marketing Specialist to drive customer utilization of BEST's concierge programs through email, marketing automation, landing pages, and digital campaigns across our national client portfolio. This is a hands-on role focused on driving the digital programs that grow customer utilization — enrollment, first-time use, and repeat engagement. You'll work primarily in Salesforce (where end-user utilization campaigns are executed) with HubSpot supporting client marketing.

Responsibilities

• Digital Campaign Strategy & Execution
  • Plan and execute end-user utilization campaigns in Salesforce — enrollment, first-time use, re-engagement, and lifecycle nurture.
  • Send client marketing campaigns in HubSpot to support B2B nurture and event-driven outreach.
• Analytics & Optimization
  • Track and report on campaign KPIs across Salesforce and HubSpot — opens, clicks, conversion, list health, and downstream utilization lift.
  • Surface insights and recommend optimizations based on what the data shows.
  • Build dashboards the broader team relies on.
• Concierge Team Partnership
  • Serve as the day-to-day marketing partner for on-site concierge teams.
  • Provide templates, toolkits, and support for new-site launches.
• Brand & Asset Coordination
  • Partner with the Graphic Designer to produce on-brand digital and on-site assets; maintain templates across the portfolio.

What success looks like in year one

• A consistent digital campaign engine running out of Salesforce, with measurable lift in enrollment, first-time use, and repeat use.
• Reliable HubSpot client campaign support delivered on time and on brand.
• Clear digital analytics dashboards across both systems that the team trusts.
• Concierge teams describing you as a trusted, responsive marketing partner.

Requirements

• 2-4 years in digital marketing — hands-on with email, marketing automation, landing pages, and marketing analytics — ideally at a B2B, B2B2C, or services company.
• Working Salesforce experience (records, reports, email campaigns via Flows, native email, Pardot, or Marketing Cloud).
• Deeper Pardot, Marketing Cloud, or Salesforce Admin experience is a major plus.
• Comfort with HubSpot or a comparable marketing platform — or strong willingness to learn.
• Strong written and verbal communication, including copy editing and copywriting skills — able to draft, edit, and proofread marketing copy that ships on brand and error-free.

Paid

Pay Range: $63,000 - $68,000 per year

How to Apply

Submit your resume. Optional but appreciated: a brief note on a digital campaign you ran and the measurable result — we read every one.

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